Our journey in developing the BNPL app began with a thorough examination of user feedback and reviews to identify core issues. We delved into the customers’ comments to gain a precise understanding of the challenges they faced while using the app for their Buy Now, Pay Later (BNPL) transactions. Additionally, we put ourselves in the users’ shoes by exploring the app from their perspective.

After an in-depth analysis of user feedback and our own experiences, we zeroed in on the primary issue: a complex design system that made the process of utilizing the BNPL service challenging. We also identified minor issues, such as location fetching, which were leading to user frustration and drop-offs.

Having pinpointed these problem areas, including the specific screens causing user attrition, our next step was to revisit the wireframe of the BNPL app and initiate a comprehensive redesign.

Given that speed and simplicity are paramount for our app’s success, our UI design strategy mirrored these principles. Through careful selection of fonts and image sizes, we eliminated distracting elements, streamlining the user flow for swift and hassle-free transactions. In addition to this, we introduced various engaging features within the BNPL app, such as categorized menu sorting, online order placement, order customization, store location finder for home delivery, in-app payments, and real-time tracking of BNPL transactions—enhancements aimed at providing an efficient and enjoyable user experience.