Social commerce has grown as a popular business model in recent years, combining the power of social media and e-commerce to provide users with a smooth purchasing and selling experience. Meesho is a thriving social commerce marketplace app that has gained massive attention in India. Develop a Public shop-like Social Commerce, the country’s traditional e-commerce market with its novel business model and user-friendly interface.
Public-shop is a significant social commerce network that enables users to purchase and sell things via social media platforms such as WhatsApp and Facebook. Meesho, founded in 2015, has upended India’s traditional e-commerce industry by offering a revolutionary business model that encourages small enterprises and people to become entrepreneurs.
Meesho allows users to find and buy various things such as fashion, beauty, home and kitchen, technology, and more. The platform has an easy-to-use interface that simplifies the purchasing experience for clients while also allowing merchants to manage their inventory and sales. Furthermore, Meesho enhances the user experience with tools and features like in-app messaging, catalogue sharing, and online payments.
Here’s an overview of how the Meesho app functions or Features:
– Meesho offers a variety of products across categories such as fashion, accessories, beauty, electronics, and more.
– Resellers (individuals using the App) browse through the product catalogue to select items they want to sell.
-Resellers can set their selling prices by adding a markup to the base price of the products.
-They can share product listings with their contacts through social media platforms, messaging apps, etc.
-When a customer orders through the reseller, the reseller processes the order through the Meesho app.
-Meesho handles order fulfilment, including packaging and shipping.
-Resellers may earn a commission on each sale.
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-Meesho may run promotions, discounts, or cashback offers that resellers can leverage to attract more customers.
-Resellers receive their earnings, which include the commission they earned on sales.
-Meesho may handle the payment processing and disburse earnings to resellers through various payment methods.
– Ensure that your app has an intuitive and easy-to-navigate interface, making it accessible for users of all levels of technical expertise.
– Allow users to create and manage product listings with detailed descriptions, images, and prices. The ability to easily add products to their online store is crucial.
– Implement social media integration to enable users to share their product listings on various social platforms, expanding their reach and potential customer base.
– Provide a messaging system to facilitate communication between sellers and buyers. This can help address queries, negotiate prices, and build customer relationships.
– Include order tracking, processing, and fulfilment features. Sellers should be able to manage their orders efficiently through the app.
– Integrate secure and reliable payment gateways to allow users to make transactions seamlessly. Ensure that the payment process is user-friendly and supports multiple payment options.
– Push notifications inform users about new orders, messages, and updates. This helps in keeping users engaged and active on the platform.
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– Users can earn income by reselling products, making it an attractive opportunity for individuals looking to start their businesses without high upfront costs.
– Sellers can manage their businesses at their own pace, allowing for flexibility regarding working hours and location.
– Foster a sense of community among users by allowing them to connect, share tips, and support one another.
– The platform should have a low barrier to entry, making it easy for individuals with little to no e-commerce experience to start their businesses.
– Offer a wide range of products to cater to different interests and markets, increasing the chances of attracting a diverse customer base.
– The platform should be designed to handle a growing user base and increasing transaction volume, ensuring scalability as the business expands.
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SWOT analysis of Meesho will determine the company’s strengths, weaknesses, opportunities and threats hence, it is of immense importance for any company to work. It is a tried and true management paradigm that allows companies to compare their business and performance to competitors and the industry as a whole.
Developing a social E-commerce app similar to Meesho involves several steps, including planning, design, development, testing, and deployment. Below is a general guide to help you get started:
– Identify your target audience and their needs.
– Analyze competitors, including Meesho, to understand market trends and user expectations.
– Define your unique selling proposition (USP) and features that set your App apart.
– List essential features based on your research.
– Core features may include user registration, product catalog, order processing, payment integration, and social sharing.
– Create wireframes and design mockups for your App’s user interface.
– Focus on a user-friendly design that encourages engagement.
– Hire a development team or use in-house resources.
– Develop both front-end and back-end components.
– Implement features such as user authentication, product management, order processing, and payment integration.
– Implement social sharing capabilities to enable users to promote products within their networks.
– Consider integrating social login features for a seamless user experience.
– Integrate secure payment gateways to facilitate transactions.
– Ensure compliance with relevant financial regulations and security standards.
– Conduct thorough App testing to identify and fix bugs.
– Test usability, performance, security, and compatibility with different devices and platforms.
– Provide ongoing customer support to address user concerns.
– Regularly update the App with new features and improvements.
– Ensure compliance with data protection and privacy regulations.
– Protect your intellectual property and consider terms of service and user agreements.
Estimating the cost to develop an app like Meesho can be challenging as it depends on various factors such as features, complexity, development team rates, and geographic location. The front-end-backend development cost of a Meesho-like app is $6000-$1100.
Creating a Meesho-like social commerce marketplace app might be a lucrative enterprise for entrepreneurs hoping to cash in on the expanding social commerce trend. You may build a platform that links suppliers and manufacturers with resellers and allows them to sell items through social media networks by adopting the revenue models and best practices of Meesho and other successful social commerce platforms. However, to recruit and retain resellers on your platform, you must provide a seamless user experience, high-quality items, and exceptional customer service.
– Provide an overview of your app and its primary features in the context of a social commerce platform.
– Explain the level of customization available for branding, features, and user experience.
– Discuss the compatibility and feasibility of creating a cross-platform or separate app.
– Describe the security measures implemented to protect user information and financial transactions.
– Offer a general timeline, considering factors such as app complexity and required features.
– Discuss the assistance, guides, and customer support channels provided for sellers.
– Explain the importance of reviews and how the platform handles customer feedback.
– Detail strategies for scaling the app infrastructure to accommodate increasing activity.
– Share contact details and channels for reaching out to your development team.