Introduction
The online casino market in Singapore and Malaysia is growing rapidly, driven by consumer demand for mobile online casino platforms and trusted online casino experiences. However, launching an online slots game Singapore players can access legally requires careful planning.
Steps to Start an Online Casino Business in Singapore
Despite strict local regulations, you can still build a successful online casino business targeting Singaporean users by operating under an offshore license and following best practices. Here’s a step-by-step guide to get started:
1. Market Research and Business Plan Development
Before you create a trusted online casino Singapore platform, start with in-depth market research. Analyze trends in online gambling Singapore, assess competitor offerings such as mobile online casino Singapore apps, and forecast growth potential in the Singapore Malaysia online casino segment. Your business plan should outline strategies, budget, and compliance with Singapore gambling laws 2025.
Create a detailed online casino business plan covering:
Target demographics
Marketing and user acquisition strategy
Compliance considerations under Singapore gambling regulations 2025
Estimated startup costs and projected ROI
Monetization model (rake, in-app purchases, VIP programs)
This forms the foundation of a compliant and scalable casino operation.
2. Choosing Reliable Software Providers
Selecting the right partner is critical to deliver the best online casino Singapore experience. Many operators leverage white label gambling affiliate Singapore solutions to launch faster and reduce upfront costs. A white label model provides a pre-configured platform, integrated payments, and a vast game library including popular online slots game Singapore titles.
RNG certification (e.g., iTech Labs, GLI)
Multilingual UI support (English, Mandarin, Malay)
Mobile-optimized UI/UX
Integration options for KYC, payments, and security
Look for providers that specialize in white-label casino solutions or fully custom builds depending on your budget and control preferences.
3. Technology Stack & Infrastructure Setup
Build a secure and scalable infrastructure to support mobile online casino Singapore traffic and high-volume transactions. Ensure your platform complies with data protection regulations, supports multi-device access, and offers optimized loading speeds for online gambling Singapore audiences.
security, scalability, and real-time analytics. Essential components include:
Secure cloud infrastructure (AWS, Azure)
Game engine + wallet system
CRM & affiliate tracking modules
Mobile casino app development capabilities
Ensure your backend complies with data privacy laws like PDPA and incorporates fraud prevention tools to meet MAS guidelines.
4. Game Portfolio Selection
Diverse content attracts more users. Feature online slots, live dealer games, and unique online slots game Singapore themes. A robust catalog positions you as a Singapore trusted casino, improving player retention and trust.
Slots
Live dealer games
Table games (Blackjack, Roulette, Baccarat)
Asian-themed games (Sic Bo, Dragon Tiger)
Multiplayer card games (Rummy, Poker)
Consider partnering with top content providers or aggregators to ensure variety and game fairness.
5. Payment Gateway Integration
Implement secure payment options that align with player preferences in the Singapore Malaysia online casino market. Ensure your solution supports multiple currencies, popular e-wallets, and quick withdrawals for mobile online casino Singapore users.
SGD and multi-currency processing
PayNow and FAST real-time bank transfers
E-wallets like Google Pay and GrabPay
Crypto payments (if permitted under your offshore license)
Trusted providers such as Stripe Singapore, Nium, or regulated local fintechs can help integrate compliant payment flows tailored for the Singapore market.
6. Obtaining Necessary Licenses & Permits
Secure an online casino license to operate legally. In Singapore, licensing is complex and governed by the Remote Gambling Act 2014 and Singapore gambling laws 2025. Many businesses incorporate offshore or use a white label gambling affiliate Singapore strategy to simplify compliance.
Curaçao (cost-effective, quick setup)
Isle of Man (prestige, stronger compliance)
Philippines (PAGCOR) for APAC regional licensing
Work with experienced consultants to handle your gambling license requirements, entity setup, banking, and ongoing compliance.
SDLC Corp will assist you throughout the entire licensing process, offering end-to-end consulting services to ensure a smooth, compliant, and efficient acquisition. Our team of legal, technical, and compliance experts provides strategic guidance for securing gaming licenses across leading regulatory jurisdictions, helping you navigate every step with confidence and precision.
Understanding the Online Casino Industry in Singapore
Although online casinos are not licensed within Singapore, the demand for digital gambling platforms is steadily growing. Understanding the market landscape helps global operators identify legal and commercial opportunities while navigating regulatory limitations.
1. Market Size and Potential:
The online gambling Singapore market has grown steadily, fueled by mobile usage and digital payment adoption. Many players prefer trusted online casino Singapore platforms with transparent payouts.
Estimated iGaming expenditure by Singaporean users crosses SGD 500 million annually, largely spent on international platforms.
The rise in crypto casinos, P2P betting, and rummy-based skill games adds to the industry’s growing appeal.
This makes Singapore a high-value target market for global casino operators with strong compliance and smart market entry strategies.
2. Global Comparison:
Compared to Europe’s mature markets, Singapore’s regulations are stricter, driving many operators to pursue offshore licenses or target the Singapore Malaysia online casino demographic.
Regional marketing or affiliate operations
KYC/AML-compliant payment channels
Offshore licensed platforms that serve players across APAC, including Singapore
This approach allows operators to remain based offshore while carefully targeting Singaporean users, provided they comply with applicable international and local laws.
3. Factors Driving Growth:
Tech-savvy Population: Singaporeans are quick to adopt mobile apps and e-wallets, fueling demand for mobile casinos.
High Disposable Income: With a per capita GDP exceeding USD 80,000, players have strong spending power.
Limited Physical Access: Land-based casino options are few (e.g., Marina Bay Sands, Resorts World Sentosa), pushing users toward online experiences.
Pandemic Shift: COVID-19 lockdowns normalized online gaming and remote entertainment.
Rise of Rummy and Skill-Based Games: Growing interest in card-based games creates crossover potential for hybrid casinos.
These factors position Singapore as a strategic iGaming growth market especially for operators who use offshore licensing combined with culturally localized and compliance-driven offerings.
Legal and Regulatory Landscape in Singapore
Before launching or targeting an online casino in Singapore, it’s critical to understand the legal framework that governs gambling activities. Singapore has one of the strictest regulatory environments in Asia when it comes to online gambling but it also provides clear legislative direction for operators to follow, especially those licensed overseas.
1. Primary Legislation:
The Remote Gambling Act 2014 regulates online betting activities. Operators targeting Singapore residents must understand this legislation alongside newer Singapore gambling laws 2025 updates.
Gambling Control Act 2022
Replaced multiple outdated laws (like the Common Gaming Houses Act).
Establishes the Gambling Regulatory Authority (GRA) as the unified regulator.
Classifies all forms of gambling (physical and digital) and defines licensing requirements.
Criminalizes unlicensed online gambling with heavy fines and jail terms (up to 7 years and SGD 500,000 in penalties).
Remote Gambling Act 2014 (Integrated into the 2022 Act)
Specifically targeted cross-border and online gambling.
Prohibited online casino operations from Singapore unless granted a special exemption (rare and limited to state-owned operators like Singapore Pools).
2. State-specific Regulations:
Though Singapore is a city-state, specific compliance measures apply to different types of gambling products (e.g., online slots game Singapore, poker, sports betting). Operators must apply for exemptions or block local users if unlicensed.
Payment regulations governed by the Monetary Authority of Singapore (MAS).
Data protection rules under the Personal Data Protection Act (PDPA), especially for casinos storing player data.
Advertising standards enforced under the Singapore Code of Advertising Practice, restricting any form of gambling promotion targeting local audiences.
These tightly controlled policies reinforce the need for geo-IP compliance, advertising restrictions, and use of foreign infrastructure when operating an online casino business targeting Singapore.
3. Compliance & Legal Guidance:
Working with legal advisors ensures you meet obligations for AML (Anti-Money Laundering), KYC (Know Your Customer), and fair gaming. Choosing a white label gambling affiliate Singapore model can help you remain compliant while accessing a turnkey solution.
KYC/AML Compliance aligned with MAS guidelines and global FATF standards.
Data handling procedures under PDPA, with privacy-by-design architecture for user data.
Risk assessments and reporting mechanisms for fraud, addiction, and underage gambling.
Transparent terms of service and responsible gambling tools like self-exclusion, deposit limits, and 24/7 support.
It’s highly advisable to consult iGaming legal experts or firms specializing in gambling license requirements and regulatory structuring. This will ensure your online casino can operate safely from an approved jurisdiction while remaining fully compliant with Singapore’s domestic laws.
Setting Up Your Online Casino Platform
Building a robust, secure, and scalable platform is the backbone of any successful online casino business especially when targeting markets like Singapore, where user expectations and regulatory scrutiny are high.
Platform Options
Decide between custom development or partnering with a white label gambling affiliate Singapore provider. The latter offers a faster path to market with pre-integrated games and payment systems.
Custom Development: Full control, but higher cost and longer timeline.
White-Label Solutions: Fast and affordable, but limited backend control.
Turnkey Platforms: Balanced option with ready-made features and some customization.
Choose a provider experienced in iGaming platform development with compliance support for licensing jurisdictions like Curaçao or PAGCOR.
Mobile Compatibility
Ensure your platform is optimized for mobile online casino Singapore players who expect a smooth, fast experience.
Responsive or PWA design
Fast-loading games
Face/fingerprint login
Multi-language and multi-currency support
A smooth mobile experience is key to success in the APAC iGaming market.
Monetization & Payment Options for the Singapore Market
Offer flexible deposit and withdrawal methods tailored to the best online casino Singapore standards. Include e-wallets, credit cards, and local payment options to increase conversions and trust.
Monetization Strategies
Leading operators use multiple revenue streams:
In-app purchases (coins, tokens)
Rake fees on card games
VIP memberships and subscriptions
Affiliate programs
Ad placements and branded content
These methods diversify income beyond wagering, crucial in strict regulatory environments.
Payment Gateway Integration
Your platform must support secure, MAS-compliant payments:
PayNow / FAST bank transfers
E-wallets (GrabPay, Google Pay)
Credit/debit cards with 3D Secure
Crypto (if licensed)
Compliance Tips:
Partner with MAS-approved gateways
Apply strict KYC/AML checks
Support SGD and multi-currency settlements
Flexible, trusted payments build user confidence and meet Singapore’s legal standards.
Also Read: Online Casino Game Monetization Strategies
Marketing and Promotion Strategies
Use SEO, social media, and affiliate marketing to grow your trusted online casino Singapore brand. Collaborate with influencers and offer bonuses to attract new players in the Singapore Malaysia online casino market.
1. SEO & Content Marketing
Focus on long-tail keywords like:
“Best online casino alternatives in Singapore”
“How to play rummy legally online in Asia”
Publish educational blogs, guides, and FAQs to build trust and attract organic traffic. This approach aligns well with Singapore’s strict advertising laws.
2. Affiliate Marketing
Join or build a casino affiliate program to drive user acquisition. Work with partners who understand compliance and focus on:
Expats and regional players
Review sites and niche forums
Performance-based revenue models
3. Influencer & Community Outreach
Use Telegram, Discord, and YouTube influencers in gaming communities to promote your brand subtly without direct gambling promotions.
4. Geo-Restricted Ads
If using paid channels (Google Ads, Meta), geo-fence your campaigns to exclude Singapore IPs. Target nearby countries or expat hotspots abroad.
Also Read: Online Casino Game Monetization Strategies
Risk Management & Responsible Gambling
Running an online casino targeting Singapore requires strong safeguards to ensure legal compliance and player protection.
Risk Management
Use KYC/AML checks to prevent fraud and money laundering.
Implement geo-IP restrictions to block users from banned jurisdictions.
Secure the platform with SSL encryption and real-time fraud detection.
Responsible Gambling
Offer self-exclusion options and deposit limits.
Display time reminders and responsible gambling resources.
Align policies with the National Council on Problem Gambling (NCPG) standards.
These tools protect your users and strengthen your platform’s trust and credibility.
Conclusion
While launching an online casino in Singapore comes with legal challenges, success is possible with the right offshore license, secure platform, and full compliance. Partnering with a trusted casino game development company ensures your platform is mobile-ready, regulation-compliant, and tailored for the APAC market.
With smart planning and the right tech partner, you can build a profitable and sustainable online casino business targeting Singapore.
FAQ's
Is it legal to start an online casino in Singapore?
No, Singapore does not issue licenses for online casinos. However, you can legally operate from an offshore jurisdiction and target international users, including expats.
What are the risks of targeting Singapore from offshore
Can I advertise my online casino to users in Singapore
How much does it cost to launch an online casino business?
Startup costs typically range from $10k to $100k , including licensing, platform development, payment setup, and marketing.
Which payment gateways work for Singapore-facing casinos?
Options include PayNow, FAST transfers, Stripe, and selected crypto gateways provided they meet MAS compliance standards.
Can SDLC CORP handle end-to-end development?
Yes, SDLC CORP handles end-to-end development, from concept to deployment. We cover design, coding, testing, and post-launch support for complete project delivery.
