White-label online casino setup is priced as a one-time fee based on scope and integrations. Most builds land around $15k–$150k+ with a typical launch window of 4–12 weeks, once GEO, payments, game content, and compliance steps are confirmed. No monthly platform fee. No revenue share.
You may also need to account for: payment processing costs, KYC/AML vendor fees, game provider commercial terms, and jurisdiction-specific legal/licensing costs (varies by GEO).
White-Label Casino Setup Cost Snapshot (One-Time Fee)
These ranges reflect scope and integrations—not monthly fees or revenue share.
| Tier | One-time setup | Launch |
|---|---|---|
Lean Starter Core build with limited integrations. | $15k–$40k | 4–8 weeks |
Growth Mode Most popular More payments/KYC options + reporting & promo tooling. | $40k–$90k | 6–10 weeks |
Premium Brand Deeper integrations, custom UX, and tighter delivery/SLA. | $90k–$150k+ | 8–12 weeks |
White Label vs Turnkey Online Casino (Which Model Fits?)
Use this quick comparison to choose the right delivery model before you scope integrations, compliance steps, and launch timelines.
White Label
Fastest launch- Best for: validating a market quickly, quick go-live
- Cost model: one-time setup fee (scope-based) — no monthly platform fee, no revenue share
- Ongoing costs: pass-through vendor fees (payments, KYC/AML checks, game provider terms, hosting)
- Control: configuration-led (feature set depends on the selected stack)
- Customization: branding/UI + configuration + agreed integrations
- Time to launch: typically 2–8 weeks once requirements are confirmed
Turnkey
More ownership- Best for: scaling ops + retention with deeper tooling and integrations
- Cost model: higher one-time setup fee (broader scope) + pass-through vendor costs
- Ongoing costs: payments, KYC/AML checks, game provider terms, hosting (support coverage may be scoped separately)
- Control: more control via deeper integrations and operational tooling
- Customization: broader than white label (ops, reporting, automation)
- Time to launch: typically 6–16 weeks depending on integrations and compliance workflow
What “White-Label” Really Includes (and Doesn’t)
This is the fastest way to see what’s usually included in a one-time setup — and what is typically scoped as an add-on or billed by third-party vendors.
- Platform setup: branding, configuration, environments, and launch checklist
- Admin/back office: roles, permissions, reporting basics, player management
- Game catalog connection: aggregator/provider connection (based on your chosen stack)
- Payments integration: integrate the agreed payment rails (e.g., cards/APMs), plus checkout configuration
- KYC/AML workflow: integration + basic flow setup (verification checks are usually vendor-billed)
- Responsible gaming: standard tools (limits, self-exclusion) and basic compliance settings (by GEO)
- Launch support: QA, deployment, and a defined post-launch support window (as agreed)
- More integrations: additional payment rails, extra KYC providers, fraud/risk tooling
- Deeper UI work: custom components beyond theme variables and standard layouts
- Advanced CRM/segmentation: automation, lifecycle journeys, real-time traits
- Data & BI: custom dashboards, exports, APIs, pipelines, warehousing
- Content expansions: more providers, premium catalogs, or bespoke/in-house games
- Native apps: iOS/Android (where permitted) vs web/PWA
- Premium support: 24/7 coverage, dedicated team, tighter response windows
Tip: When comparing vendors, ask them to confirm scope and exclusions in the SOW. See also: Pricing Snapshot.
How White-Label Casino Pricing Works (Setup-Only Model)
In our model, pricing is a one-time setup fee based on scope and integrations — no monthly platform fee and no revenue share. Ongoing costs usually come from third-party vendors (payments, KYC/AML checks, game provider terms, and hosting).
Line-Item Cost Breakdown (What to Budget)
Brand & design
Light skin (logo, palette, typography): often covered in setup.
Premium re-skin (custom header/footer, redesigned lobby/cashier): setup uplift.
Design system components: billed per component/scope.
Game catalog
Aggregator base tier: dozens to hundreds of slots/table games.
Live dealer: add-on with separate studio fees and certification steps.
Exclusive/early-access titles: premium priced.
Payments stack
Cards + APMs (e-wallets, vouchers, open banking): per-tx + gateway fees.
Crypto gateway (if allowed): extra KYC/chain-risk tooling; market-dependent.
Compliance toolset
Age/geo checks, RG features (limits, timeouts, self-exclusion).
Self-exclusion integrations (where centralized programs exist).
Reporting: regulator formats; export caps may apply at base tiers.
Marketing stack
Bonus engine (cash, free spins, ladders, wagering rules).
Affiliates (tracking, fraud controls, multi-touch payout).
Messaging (push/email/SMS) with deliverability & sender IDs per GEO.
Data & reporting
Dashboards (near-real time KPIs).
CSV/API exports (volume caps, rate limits).
CDP/warehouse connectors (often a premium add-on).
Jurisdiction & Compliance Considerations (Budgeting, not legal advice)
Market availability & pricing: Some providers limit or price differently by GEO. Live dealer studios and payment rails vary by region.
Pass-through fees: Certification, game approvals, or system reviews may be billed through to you.
Responsible-gaming workload: Reality checks, spend/time limits, self-exclusion programs, and ongoing reporting require ops time—budget for people, not just tech.
Data residency & retention: Expect different retention rules by GEO; higher-compliance markets may push you to more advanced controls/reporting (more scope/integration work) for controls and reporting.
Pricing Tiers Explained (Scope + Assumptions)
↑ Back to Pricing SnapshotBest for proof-of-market launches with limited integrations.
Pricing: See the Pricing Snapshot above (same tier ranges).
- Catalog: aggregator base tier (no live dealer)
- Payments: 1–2 rails (e.g., cards + one APM)
- Ops assumptions: small team; standard KYC and payments workflow
Best for scaling acquisition + retention with stronger ops and reporting.
Pricing: See the Pricing Snapshot above (same tier ranges).
- Catalog: aggregator + live dealer
- Payments: 8–12 rails; reconciliation/reporting add-ons
- Ops assumptions: dedicated CRM/affiliates; KYC/payments ops workflows
Best for premium UX, deeper tooling, and broader integration requirements.
Pricing: See the Pricing Snapshot above (same tier ranges).
- Catalog: aggregator + live dealer + premium providers (as scoped)
- Apps: iOS/Android (where policy/regulation allows) or advanced PWA
- Ops assumptions: in-house creative + VIP; optional premium support coverage
ROI & Breakeven Math (Simple Model)
A fast way to estimate payback time and sensitivity to bonuses, payment costs, and game mix.
Breakeven (months) = (setup + initial marketing) ÷ monthly contribution
Worked example (Growth Mode — illustrative)
| Item | Assumption | Amount (USD) |
|---|---|---|
| Setup | One-time delivery | $60,000 |
| Initial marketing | Launch campaigns | $80,000 |
| Monthly NGR | After bonuses, provider fees, taxes | $120,000 |
| Payment processing (5%) | PSP fees + FX + disputes | −$6,000 |
| Hosting/infrastructure | Cloud + CDN + monitoring (est.) | −$8,000 |
| KYC/AML & risk | Per-check + device/risk vendors | −$4,000 |
| Ops | Support, CRM, compliance ops | −$10,000 |
| Optional support coverage | 24/7 / priority response (if purchased) | −$5,000 |
| Monthly contribution | NGR minus ongoing costs | $87,000 |
| Breakeven (months) | ($60k + $80k) ÷ $87k | ≈ 1.6 months |
Vendor Checklist, Timeline, and Common Pitfalls
Use this section to shortlist vendors, avoid scope surprises, and plan a realistic delivery timeline. (Aligned with a one-time setup model — no monthly platform fee and no revenue share.)
Vendor Shortlist & Evaluation Checklist
Ask these questions early and confirm answers in writing in the SOW.
- Setup scope: inclusions/exclusions and what triggers extra work
- Change requests: overage triggers, rates, and delivery windows
- Third-party costs: who bills for payments/KYC/content/hosting and how pricing scales with volume
- Player data: ownership, access controls, retention policy
- Exports/APIs: formats, rate limits, and automation options
- Warehousing: support for CDP/warehouse connectors (or agreed export paths)
- SLA terms: uptime, response/resolution times, escalation paths
- Capacity planning: traffic bands (MAU/CCU) and scaling limits
- Incident history: historic performance and post-mortem process
- Responsible gaming: features and evidence per target GEO
- Security: pen-test cadence, audit evidence, access controls
- IR plan: incident response process and notification timelines
- Roadmap visibility: upcoming features and release cadence
- Migration terms: data handover and offboarding support if you outgrow WL
- Extensibility: ability to add pages/tools without a hard fork
- Delivery plan: timeline with dependencies (payments/KYC/content approvals)
- Acceptance criteria: what “done” means for each integration
- References: similar GEO launches, support model, and handover process
Implementation Timeline (2–8 Weeks)
Typical path when requirements are clear and vendor approvals are pre-booked.
When Not to Choose White-Label
White-label is great for speed, but not ideal when ownership and differentiation are the priority.
- You need proprietary features, custom bonus mechanics, or unique game experiences.
- You plan multi-brand, multi-region control with your own data pipelines.
- You want to own wallet/ledger, bonus logic, and data end-to-end.
FAQs
Can I migrate off a white-label later?
Yes — but only if you negotiate export and migration terms upfront.
Make sure your contract covers:
Player data exports (daily snapshots + API access if available)
Wallet/ledger history format and retention period
Game/session history portability (often limited by providers)
Notice period, termination fees, and a written migration playbook
Who owns the player data?
It depends on the provider contract — don’t assume you own it by default.
Before signing, confirm:
Legal data controller/processor roles (by GEO)
What you can export (KYC status, transactions, gameplay, CRM events)
Export frequency + format (CSV, API, warehouse connector)
What happens to data after termination (retention + deletion policy)
Do I need my own license?
Sometimes yes, sometimes no — it’s GEO-specific and provider-specific.
In practice:
Some providers can onboard you under their umbrella framework for certain markets
Many regulated markets still require your license (or a local partner model)
Even when a license isn’t required, you may still pay for compliance checks, audits, and vendor verification
How are chargebacks handled?
Chargebacks are usually your cost (fees + operational overhead), even on white-label.
To reduce exposure:
Use stronger KYC + device/risk checks for high-risk traffic
Ensure cashier UX is clear (deposit/withdrawal rules, limits, fees)
Confirm who manages dispute operations (you vs provider)
Can I use my own payment processors?
Often yes — but it may increase integration effort and reduce bundled pricing benefits.
Validate:
Who owns the MID and settlement accounts
Integration cost/time and ongoing support ownership
How reconciliation, refunds, and chargebacks are handled
Whether alternative rails (fallback PSPs) are allowed
How do timelines affect cost?
Faster timelines don’t always increase platform fees — but they can increase delivery and integration costs.
Timelines typically affect cost when you need:
Parallel integrations (multiple PSPs, KYC vendors, affiliate tracking)
Faster compliance approvals (extra coordination, documentation, rework)
Priority support / accelerated delivery windows (sometimes billed as uplift)
The biggest timeline risk is approvals (payments + live dealer + compliance), not dev hours.
Is native mobile required?
No — most brands launch on responsive web or PWA first, then add native apps later if needed.
Native apps can add cost and complexity because of:
Store review timelines and policy restrictions (varies by region)
Extra QA/device coverage and release management
Separate analytics, push, and attribution setups
If your acquisition strategy depends on app installs, plan native earlier; otherwise web/PWA is usually enough to launch.
How fast can I launch?
If your scope is clear, most white-label casino launches land in 2–8 weeks.
2–4 weeks (Lean Starter): single GEO, standard UI, limited integrations (1–2 payment rails, standard KYC flow).
4–6 weeks (Growth Mode): more payment rails, stronger reporting/CRM setup, live dealer (where applicable).
6–8 weeks (Premium): deeper integrations, custom UI components, larger game catalog, tighter QA/UAT.
What usually delays launch: payment onboarding/approvals, live-dealer studio approvals, KYC/AML vendor setup, and content catalog enablement. Pre-booking these early is the fastest way to stay on schedule.
Where do I start?
Start by locking four inputs — these drive the quote more than anything else:
GEO(s) and compliance requirements
Payment rails (cards/APMs/crypto if allowed)
KYC depth (ID + sanctions/PEP + device/risk)
Game mix (aggregator only vs live dealer + exclusives)
See our White-Label Casino Solution for a scoping call and a tailored quote.
What is the typical white-label online casino cost?
Most launches fall into $15k–$150k+ setup, $5k–$50k/month, plus 10%–30% revenue share depending on scope—see the Pricing Snapshot above for tiered ranges
