Compare white label, turnkey, and ownership-led sportsbook models by scope, integrations, and operational support to choose the right launch approach.
Sportsbook Software For Sale
Launch a ready-made sportsbook platform designed for operators who want a defined delivery timeline and faster market entry. The platform is available through white label, turnkey, and ownership-led launch models, depending on control and commercial requirements.
- 100+ deployments delivered
- 24/7 support available
- SLA-backed uptime



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Why Choose SDLC Corp
Sportsbook delivery fails when execution breaks after launch. SDLC Corp focuses on operational readiness, integration discipline, and post–go-live reliability to support real production environments.
- Proven launches: Production-tested platforms
- Operations-ready: Admin, RBAC, reporting, controls
- Integration-first: Odds, payments, KYC ready
- Support & SLAs: Plan-based support
- Reliability: SLA-backed managed cloud uptime
Choose Your Launch Model
Select a sportsbook deployment model aligned with your launch timeline, operational readiness, and ownership requirements.

White Label Sportsbook
A white label sportsbook is designed for fast market entry. You license the sportsbook platform, launch under your brand, and operate using a ready admin panel with configuration controls. This model minimizes setup time while retaining branding and day-to-day operational control.

Turnkey Sportsbook
The turnkey sportsbook model adds a structured go-live program on top of the platform. It includes operational configuration, integration planning, UAT support, and launch readiness aligned with how your team runs daily operations, reducing delivery risk and coordination overhead.

Sportsbook Source Code
Designed for operators that require deeper control over product roadmap, hosting strategy, and long-term cost structure. Ownership-led commercial terms, including source code handover where applicable, are defined by scope, documentation, dependencies, and ongoing support expectations.
Sportsbook Software Package Comparison
| Area | White Label | Turnkey | Ownership-Led |
|---|---|---|---|
| Branded platform (web + mobile) | Included | Included | Included |
| Admin panel, RBAC & reporting | Included | Included | Included |
| Integrations (odds, payments, KYC) | Limited | Included | Included |
| UAT, market controls & compliance tools | Optional | Included | Included |
| Support, SLAs & uptime commitments | Optional | Recommended | Recommended |
| Source code handover terms | Not included | Not included | As agreed |
Sportsbook Platform Features
A production sportsbook must work in two worlds at the same time: the player experience (fast, reliable, clear) and the operator environment (controls, governance, reporting, risk). Our sportsbook platform is structured to support both.
Player Experience
Supports pre-match and in-play markets, clear bet slip interactions, open and settled bet views, and mobile-first UX for live events.
Operator Admin Panel
Provides a central admin dashboard, role-based access control, player account management, and reporting with export capabilities.
Trading & Risk Controls
Provides stake, payout, and user limit controls, market governance rules, segment-based controls, and auditability where enabled.
Sportsbook Features & Modules Matrix (Included vs Optional)
This table summarizes the core sportsbook features and optional modules, helping operators understand what is included by default and what depends on configuration, integrations, or selected package scope.
| Module / Capability | Availability | Notes |
|---|---|---|
| Pre-match betting | Included | Markets depend on odds provider |
| In-play / live betting | Optional | Requires live odds capabilities |
| Bet slip (core functionality) | Included | Singles & accumulators supported |
| Advanced odds formats & bet slip UX | Optional | Provider- and market-dependent configuration |
| Cashout & promotions | Optional | Provider- and module-dependent |
| Multi-language & multi-currency | Optional | Market setup dependent |
| Player wallet & cashier UX | Included | PSP integration required |
| Operator admin, RBAC & reporting | Included | Core operational tooling |
| Trading, risk & audit controls | Optional | Depth varies by operating model |
| KYC/AML & jurisdiction controls | Optional | Provider and market dependent |
| Esports, analytics & CRM hooks | Optional | Integration dependent |
Integrations: Odds Feeds, Payments, and KYC/AML
We define and validate integrations early using real operational scenarios, including mid-bet odds changes, settlement edge cases, payment failures, and provider timeouts.
Odds feeds & live data
API-based integrations for pre-match and in-play updates, market state handling, and settlement flows (provider-dependent).
Payments & wallet
Deposit and withdrawal flows, reconciliation requirements, and operational reporting based on region and PSP.
KYC/AML
Enables verification workflows, onboarding checks, and jurisdiction-specific risk triggers through integrated services.
Compliance & Responsible Gaming
Helps operators meet regulatory and responsible gaming requirements using configurable tools and market-specific integrations.
KYC / AML Integrations
Supports third-party KYC and AML providers to verify players, assess risk, and meet regulatory onboarding requirements.
Admin Access Control
Uses role-based access controls to manage administrative permissions, restrict sensitive actions, and enforce governance.
Audit & Activity Logs
Tracks key system and administrative actions to ensure traceability, accountability, and compliance review readiness.
Reporting & Exports
Provides structured reports and data exports to support operational oversight and regulatory reporting needs.
Responsible Gaming Tools
Enables responsible gaming features such as player limits and self-exclusion based on jurisdictional rules and policies.
Compliance Framework
Aligns platform workflows with jurisdiction-specific compliance programs through configurable governance controls.
Market and Jurisdiction Controls
Operate across multiple regions without rebuilding the platform for each launch.

Market-Level Controls
Enable or disable markets by region
Configure language and currency per market
Apply market-specific limits and gameplay rules
Route providers by market (payments, KYC, odds feeds)

Jurisdiction-Level Controls
Apply jurisdiction-specific regulatory rules
Manage reporting and data exports
Support regulatory audits with structured logs
Maintain separation between markets under different licenses
Deployment Options & Reliability
Choose deployment and reliability models aligned with compliance needs, internal operations, and service-level expectations.
Cloud Deployment
Enables faster go-live using managed cloud infrastructure, with monitoring, scalability, and reliability handled according to the selected service and SLA terms.
On-Prem Deployment
Offers greater internal control over infrastructure, security, and data handling, suitable for organizations with strict compliance or internal IT requirements.
Staging & Production Environments
Provides separate staging and production environments to support controlled UAT, testing, and structured release management before live deployment.
Access Governance
Implements role-based access controls to manage permissions for internal teams and external vendors, ensuring secure and accountable operations.

Support, Maintenance & SLAs
Ongoing support and service levels play a critical role after launch, particularly during peak usage periods and high-traffic events.
Support Quality After Go-Live
Support is the real differentiator after launch, especially during peak betting events and high-traffic periods.
Escalation Tiers
Define clear severity levels and escalation paths so critical issues reach the right engineers fast.
Response & Resolution Targets
Set SLA-backed targets for first response and resolution times, aligned to incident priority and impact.
Maintenance & Update Cadence
Plan scheduled maintenance windows, release frequency, and patch cycles to avoid disruption and reduce downtime.
Monitoring & Incident Visibility
Choose support coverage that fits your operations, from business hours to 24/7 monitoring and dedicated assistance.
Sportsbook Software Pricing
Final pricing depends on integrations, deployment model, ownership terms, and selected support tier.
White Label Sportsbook
FASTEST LAUNCH
$10k – $25k
Billed monthly
- Fast launch (2–4 weeks)
- Standard odds feed included
- Shared gaming license
- Standard UI templates
MOST POPULAR
Turnkey Sportsbook
GROWTH & CONTROL
$25k – $50k
Setup + Revenue Share
- Custom UI/UX design
- Operate on your own license
- 3rd-party integrations (CRM, Payments)
- Flexible risk management tools
Source Code
FULL OWNERSHIP
$150k+
One-time fee
- Full IP ownership transfer
- Zero revenue share forever
- Full control over roadmap
- Customizable source code
What Our Clients Say About SDLC Corp
Our clients consistently praise SDLC Corp for delivering cutting-edge sportsbook software that drives user engagement and boosts profitability.

Ethan Marsh
Atlasplace
SDLC Corp helped us launch our white label sportsbook quickly with a ready admin panel and market controls. The platform was stable at launch, and the configuration tools made regional setup straightforward.
Overall Satisfaction

trevor jerdan
BetArclite Studios
We chose SDLC Corp for a turnkey sportsbook solution. Their team handled integrations, admin configuration, and deployment planning, allowing us to focus on licensing and go-to-market execution.
Overall Satisfaction

Celia Brighton
Luretrace
SDLC Corp’s sportsbook software gave us a clear path to launch without building from scratch. The system was flexible enough to support branding, payment integrations, and operational controls.
Overall Satisfaction
Contact Us
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