Social commerce has grown as a popular business model in recent years, combining the power of social media and e-commerce to provide users with a smooth purchasing and selling experience. Meesho is a thriving social commerce marketplace app that has gained massive attention in India. Develop a Public shop-like Social Commerce, the country’s traditional e-commerce market with its novel business model and user-friendly interface.
Overview of Public-shop App
Public-shop is a significant social commerce network that enables users to purchase and sell things via social media platforms such as WhatsApp and Facebook. Meesho, founded in 2015, has upended India’s traditional e-commerce industry by offering a revolutionary business model that encourages small enterprises and people to become entrepreneurs.
Meesho allows users to find and buy various things such as fashion, beauty, home and kitchen, technology, and more. The platform has an easy-to-use interface that simplifies the purchasing experience for clients while also allowing merchants to manage their inventory and sales. Furthermore, Meesho enhances the user experience with tools and features like in-app messaging, catalogue sharing, and online payments.
Functioning of Meesho-like App
Here’s an overview of how the Meesho app functions or Features:
1. Sign Up and Onboarding:
- Users download the Meesho app from the respective app store and sign up for an account.During the onboarding
- process, users may need to provide some basic information.
2. Product Selection:
– Meesho offers a variety of products across categories such as fashion, accessories, beauty, electronics, and more.
– Resellers (individuals using the App) browse through the product catalogue to select items they want to sell.
3. Markup and Selling:
-Resellers can set their selling prices by adding a markup to the base price of the products.
-They can share product listings with their contacts through social media platforms, messaging apps, etc.
4. Orders and Payments:
-When a customer orders through the reseller, the reseller processes the order through the Meesho app.
-Meesho handles order fulfilment, including packaging and shipping.
-Resellers may earn a commission on each sale.
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5. Promotions and Discounts:
-Meesho may run promotions, discounts, or cashback offers that resellers can leverage to attract more customers.
6. Payment and Commission:
-Resellers receive their earnings, which include the commission they earned on sales.
-Meesho may handle the payment processing and disburse earnings to resellers through various payment methods.
Features:
1. User-Friendly Interface:
– Ensure that your app has an intuitive and easy-to-navigate interface, making it accessible for users of all levels of technical expertise.
2. Product Listings:
– Allow users to create and manage product listings with detailed descriptions, images, and prices. The ability to easily add products to their online store is crucial.
3. Social Integration:
– Implement social media integration to enable users to share their product listings on various social platforms, expanding their reach and potential customer base.
4. In-App Chat and Communication:
– Provide a messaging system to facilitate communication between sellers and buyers. This can help address queries, negotiate prices, and build customer relationships.
5. Order Management:
– Include order tracking, processing, and fulfilment features. Sellers should be able to manage their orders efficiently through the app.
6. Payment Gateway Integration:
– Integrate secure and reliable payment gateways to allow users to make transactions seamlessly. Ensure that the payment process is user-friendly and supports multiple payment options.
7. Push Notifications:
– Push notifications inform users about new orders, messages, and updates. This helps in keeping users engaged and active on the platform.
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Benefits:
1. Income Generation:
– Users can earn income by reselling products, making it an attractive opportunity for individuals looking to start their businesses without high upfront costs.
2. Flexibility:
– Sellers can manage their businesses at their own pace, allowing for flexibility regarding working hours and location.
3. Community Building:
– Foster a sense of community among users by allowing them to connect, share tips, and support one another.
4. Low Barrier to Entry:
– The platform should have a low barrier to entry, making it easy for individuals with little to no e-commerce experience to start their businesses.
5. Diverse Product Catalog:
– Offer a wide range of products to cater to different interests and markets, increasing the chances of attracting a diverse customer base.
6. Scalability:
– The platform should be designed to handle a growing user base and increasing transaction volume, ensuring scalability as the business expands.
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App Statistics & Costing
- Meesho earned $403 million in revenue in 2022, up from $100.5 million the year prior
- Meesho was downloaded 145 million times in 2022. This is a fall from 192.8 million downloads in 2021
- Meesho registered a loss of $390.1 million in 2022, following losses each year since 2018.
Analysis
SWOT analysis of Meesho will determine the company’s strengths, weaknesses, opportunities and threats hence, it is of immense importance for any company to work. It is a tried and true management paradigm that allows companies to compare their business and performance to competitors and the industry as a whole.
Steps to Follow to Develop a Public-shop App
Developing a social E-commerce app similar to Meesho involves several steps, including planning, design, development, testing, and deployment. Below is a general guide to help you get started:
Step 1. Market Research and Planning:
– Identify your target audience and their needs.
– Analyze competitors, including Meesho, to understand market trends and user expectations.
– Define your unique selling proposition (USP) and features that set your App apart.
Step 2. Features and Functionality:
– List essential features based on your research.
– Core features may include user registration, product catalog, order processing, payment integration, and social sharing.
Step 3. Wireframing and Design:
– Create wireframes and design mockups for your App’s user interface.
– Focus on a user-friendly design that encourages engagement.
Step 4. Development:
– Hire a development team or use in-house resources.
– Develop both front-end and back-end components.
– Implement features such as user authentication, product management, order processing, and payment integration.
Step 5. Integrate Social Features:
– Implement social sharing capabilities to enable users to promote products within their networks.
– Consider integrating social login features for a seamless user experience.
Step 6.Payment Integration:
– Integrate secure payment gateways to facilitate transactions.
– Ensure compliance with relevant financial regulations and security standards.
Step 7. User Testing:
– Conduct thorough App testing to identify and fix bugs.
– Test usability, performance, security, and compatibility with different devices and platforms.
Step 8. User Support and Maintenance:
– Provide ongoing customer support to address user concerns.
– Regularly update the App with new features and improvements.
– Ensure compliance with data protection and privacy regulations.
– Protect your intellectual property and consider terms of service and user agreements.
Cost to Develop a Public-shop App?
Estimating the cost to develop an app like Meesho can be challenging as it depends on various factors such as features, complexity, development team rates, and geographic location. The front-end-backend development cost of a Meesho-like app is $6000-$1100.
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Conclusion
Creating a Meesho-like social commerce marketplace app might be a lucrative enterprise for entrepreneurs hoping to cash in on the expanding social commerce trend. You may build a platform that links suppliers and manufacturers with resellers and allows them to sell items through social media networks by adopting the revenue models and best practices of Meesho and other successful social commerce platforms. However, to recruit and retain resellers on your platform, you must provide a seamless user experience, high-quality items, and exceptional customer service.
FAQ
What is Public Shop and how does it work?
– Provide an overview of your app and its primary features in the context of a social commerce platform.
Can you customize Public Shop for my specific business needs?
– Explain the level of customization available for branding, features, and user experience.
Can Public-shop be developed for both iOS and Android platforms?
– Discuss the compatibility and feasibility of creating a cross-platform or separate app.
How do you ensure the security of user data and transactions on Public Shop?
– Describe the security measures implemented to protect user information and financial transactions.
How long does it take to develop a social commerce app from start to finish?
– Offer a general timeline, considering factors such as app complexity and required features.
What kind of support and resources are available for sellers on Public-shop?
– Discuss the assistance, guides, and customer support channels provided for sellers.
How is customer feedback and ratings managed on Public-shop?
– Explain the importance of reviews and how the platform handles customer feedback.
How do you handle scalability for a growing user and seller base?
– Detail strategies for scaling the app infrastructure to accommodate increasing activity.
How can I contact your team to discuss my social commerce app development project?
– Share contact details and channels for reaching out to your development team.
