Social commerce has grown as a popular business model in recent years, combining the power of social media and e-commerce to provide users with a smooth purchasing and selling experience. Meesho is a successful social commerce marketplace app that has gained huge attention in India. Develop a Meesho-like Social Commerce, Meesho has rocked the country’s traditional e-commerce market with its novel business model and user-friendly interface.
There are some important elements to consider while developing a meesho-like social commerce marketplace app. These include creating a user interface that is easy to use, integrating with prominent payment methods, establishing a powerful search and filtering engine, and providing services such as in-app messaging and product reviews. Furthermore, a great marketing approach is required to attract people and establish a strong community.
The demand for social commerce apps like Meesho is growing, and creating a similar platform could be a profitable business opportunity. However, it’s critical to understand the unique problems of developing a social commerce app, such as managing user-generated content and providing a secure payment system. In this article, we’ll go through these elements in greater depth and offer advice on how to build a successful social commerce app like Meesho.
Overview of Meesho App
Meesho is a significant social commerce network that enables users to purchase and sell things via platforms of social media such as WhatsApp, Facebook, and Instagram. Meesho, which was founded in 2015, has upended India’s traditional e-commerce industry by offering a revolutionary business model that encourages small enterprises and people to become entrepreneurs.
Meesho allows users to find and buy a variety of things such as fashion, beauty, home and kitchen, technology, and more. The platform has an easy-to-use interface that simplifies the purchasing experience for clients while also allowing merchants to simply manage their inventory and sales. Furthermore, Meesho enhances the user experience with tools and features such as in-app messaging, catalogue sharing, and online payments.
Functioning of Meesho App
Meesho operates on a business-to-business-to-consumer (B2B2C) model, which implies that Meesho collaborates with suppliers and manufacturers to deliver products to resellers, who then sell them to consumers directly.
Here’s how Meesho works as a social commerce platform:
1. Sign Up and Create a Store
Users can sign up for Meesho using their mobile number and begin building an online store. They can select things to sell from the Meesho catalog, which covers fashion, home and kitchen, beauty, and other categories. They can personalise their store by adding a logo, a name, and other data.
2. Browse and Select Products
Resellers can explore the Meesho catalog and choose which products to sell in their store. Meesho has a diverse product line that includes clothing, accessories, cosmetics, and other items. Products can be chosen by resellers depending on their interests, preferences, and target audience.
3. Share Products With Their Network
Resellers can share the products in their store with their social network, which includes friends, family, and other contacts. They can promote the products and attract potential buyers by using social media sites such as WhatsApp, Facebook, and Instagram. To improve sales, resellers can establish their own marketing campaigns, promotions, and discounts.
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4. Manage Orders and Payments
When a buyer places an order, a notification is sent to the reseller via the Meesho app. After that, the reseller can confirm the order and receive payment from the buyer. Meesho accepts cash on delivery, credit/debit cards, and digital wallets as payment methods. Meesho arranges for the merchandise to be delivered straight to the buyer once payment is confirmed.
5. Profits and Rewards
Resellers can profit from each sale they make. Meesho products have a profit margin of up to 20%, which implies that resellers can earn a good living by reselling products through their online store. Meesho also provides numerous benefits and incentives to resellers, such as bonuses, rebates, and vouchers, in order to inspire them and help them build their business.
6. Support and Training
Meesho offers extensive support and training to resellers to help them thrive in their online company. To improve their selling abilities and knowledge, resellers can access a variety of materials, such as product catalogs, marketing ideas, and training films. Meesho also provides a dedicated support team to help resellers with any questions or problems they may encounter.
Overall, Meesho is an easy-to-use and creative social commerce platform that allows users to build their own online businesses and make money by reselling things to their social network. Meesho is an excellent platform for anyone wishing to launch their own online business, thanks to its diverse product offering, various payment choices, and extensive support. (Read more about Understanding the Budget for Mobile App Development by App Type)
Market Stats of Meesho App
Total Visits 31.9M: This refers to the total number of visits to Meesho.com over a certain period of time (usually a month). It includes both new and returning visitors.
Last Month Change 10.61%: This indicates the percentage change in the total number of visits to Meesho.com from the previous month. A positive change suggests that the website is attracting more visitors, while a negative change implies that it is losing visitors.
Avg Visit Duration 00:04:05: This metric represents the average amount of time visitors spend on Meesho.com during each visit. It is computed by dividing the total time spent on the website by the number of visits. A higher average visit duration indicates that visitors are spending more time exploring the website.
Bounce Rate 52.46%: This metric represents the percentage of visitors who leave Meesho.com after only viewing one page. A high bounce rate suggests that visitors are not getting what they are looking for on the website or that the website needs to be more engaging to keep their attention.
Pages per Visit 6.29: This metric indicates the average or standard number of pages a visitor views during a single session on Meesho.com. A higher number suggests that visitors are exploring the website and finding relevant content.
Downloads: The Meesho app has been downloaded over 50 million times through the Google Play Store alone.
Ratings and Reviews: The Meesho app has a rating of 4.5 stars out of 5 on the Google Play Store, based on over 1.6 million reviews. On the Apple App Store, it has a rating of 4.8 stars out of 5, based on over 15,000 ratings.
Active Users: Meesho reported having over 13 million registered users, although it is unclear how many of those users are active on the app.
GMV: Gross Merchandise Value (GMV) is a metric used to measure the total value of merchandise sold through the app. Meesho reported a GMV of $1.5 billion.
Sellers: Meesho partners with a network of over 100,000 suppliers and manufacturers to provide products on its app.
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Steps to Follow to Develop a Meesho-like App
Research, planning, design, programming, testing, and launch are all crucial aspects in creating a social commerce marketplace software like Meesho. Following is a detailed idea of developing a social commerce marketplace app like Meesho. (Read more about Revolutionize Your Enterprise Digital Transformation With Mobile Apps)
Step 1. Research and Planning
Before beginning any app development project, it is critical to conduct extensive market, target audience, and competitor research. During the research and planning phase, the following are some important steps to take:
Define the Intended Audience
Determine the demographics, tastes, and behaviour of the app’s target audience.
Perform Market Research
Examine current market trends for gaps or possibilities that the app can cover.
Determine Your Competitors
Examine existing social commerce apps to determine their strengths and drawbacks.
Define the App’s Characteristics
Define the app’s major features and functionalities based on the study and analysis.
Step 2. Design
The next stage is to build an app design plan. The design should be user-friendly, visually appealing, and consistent with the app’s branding. During the design phase, the following are some important steps to take:
Create app wireframes to sketch out the layout and user flow.
Create the app’s user interface and user experience, including colour scheme, typography, and layout.
Make a Prototype
Create a functioning app prototype to test the design and user flow.
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Step 3. Development
The development process can begin once the design has been finalised. During the development phase, the following are some important measures to take:
Select a Platform for Development
Choose the platform for which the programme will be developed (for example, iOS, Android, or web).
Create the Backend
Create the app’s server-side infrastructure, including the database, APIs, and other components.
Create the Front-end
Create the app’s client-side, including the user interface and user experience.
Integrate Third-party Services
Include third-party services such as payment gateways, social network connectors, and required analytics tools.
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Step 4. Testing
Once the app has been created, it must be properly tested to guarantee it is free of problems and faults. During the testing phase, the following are some important steps to take:
Conduct Unit Testing
Check that each individual component of the programme works properly.
Perform Integration Testing
Examine the interactions between the app’s various components.
Conduct User Acceptance Testing
Test the app with real users to gain feedback on the user experience and discover any flaws.
Step 5. Launch
Once the app has been thoroughly and completely tested and all bugs have been resolved, it can be made available to the general public. During the launch phase, the following are some important tasks to take:
Submit the App to App Stores
Submit the software to the appropriate app shops (for example, the Apple software Store and the Google Play Store).
Launch Marketing Campaigns
Marketing campaigns should be developed and launched to promote the app and attract users.
Monitor App Performance
Keep an eye on the app’s performance and make any necessary changes based on user input and analytics data.
How Can You Make Money by Developing a Meesho-like Social Commerce Marketplace App?
If you want to create a Meesho-like social commerce marketplace software, you may use a similar revenue model to make money. Here are some ways to earn money:
1. Commission-based Model
You can earn a commission on each sale made by resellers on your platform. The commission percentage varies according to the product or category. You can, for example, charge a greater commission on high-value items such as electronics or jewellery and a smaller commission on low-value items such as clothing or accessories.
2. Subscription-based Model
You can provide subscription plans to your resellers, giving them access to premium tools, comprehensive analytics, and customer support. You can charge a monthly or annual fee for these programmes, which can be used to supplement your income.
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3. Advertising Model
You can allow suppliers and manufacturers to market their products on your platform via display ads or sponsored articles. You can charge them either per click or per impression.
4. Transaction Costs
You have the option of charging transaction fees on each sale performed on your platform. Depending on the transaction value, this fee can be a flat % or a predetermined sum.
5. Premium Services
You can provide your resellers with premium services such as speedier shipment, nicer packaging, or customised branding. You can charge a fee for these services, which can boost your earnings.
Creating a Meesho-like social commerce marketplace app might be a lucrative enterprise for entrepreneurs hoping to cash in on the expanding trend of social commerce. You may build a platform that links suppliers and manufacturers with resellers and allows them to sell items through social media networks by adopting the revenue models and best practises of Meesho and other successful social commerce platforms. However, in order to recruit and retain resellers on your platform, you must provide a seamless user experience, high-quality items, and exceptional customer service.
The practise of selling things or services directly through platforms of social media such as Facebook, Instagram, or WhatsApp is known as social commerce. Suppliers or manufacturers can construct product catalogues and post them with their social media network, allowing users to explore and buy products directly within the app.
User registration, product listing, order administration, payment integration, social media sharing, reseller dashboard, analytics, and customer assistance are all key aspects of a Meesho-like social commerce marketplace app.
A Meesho-like social commerce marketplace software can generate revenue through revenue models such as commission-based, subscription-based, advertising, transaction fees, and premium services.
You may attract resellers to your social commerce marketplace app by giving competitive commission rates, high-quality products, premium services, exceptional customer service, and a user-friendly interface.
The obstacles of establishing a Meesho-like social commerce marketplace app include attracting and maintaining resellers, assuring product quality control, managing logistics and inventory, and complying with legal and regulatory requirements.