Introduction
Artificial Intelligence (AI) has intruded into many spheres of life and will continue to do so
with the passage of time. SEO is about optimizing your website or app for search engines to
gain higher rankings in search results.
AI is now also being used for SEO purposes and we are going to see that in detail in this
blog. Continue reading to find out how AI is shaping SEO in 2024.
For many firms, AI is becoming an essential tool for a range of strategies, which include
SEO services and content marketing.
So, let’s get started without further delay.
Why Use AI for SEO?
The obvious answer is to reduce your workload. AI technology is very good at automating tasks, which would otherwise require you to spend time as well as energy performing manually.
This will free up time for you to handle tasks that require human intelligence. Of course, you cannot rely heavily on AI, as it may make mistakes, and you may have to spend time correcting them.
By making use of AI development services for SEO, you will gain a lot of advantage and invest your resources in other areas of business.
Unleashing AI Power: Revolutionizing SEO Strategies for 2024
AI technologies are transforming SEO strategies, driving smarter optimization, and enhancing search rankings in 2024.
How Artificial Intelligence Will Shape SEO in 2024
You can make use of AI for various tasks related to SEO for your websites or web pages. Let’s have a look at some of the most prominent uses of AI in SEO.
(1) Keyword Research
This can be very cumbersome and requires a lot of careful analysis to come up with the right keywords for your content. However, there are several AI tools that can do the work for you.
Some of the popular AI keyword research tools include Semrush, ChatGPT, Surfer SEO, Jasper, and Ahrefs. You can save a lot of time by using these AI keyword research tools, and you can rest assured about the results.
(2) Generating Content
You must have heard a lot of talk about how AI can be used to generate content from scratch. Although AI tools can be used to write entire pages for you, it is not a good idea to do so.
However, you can use them to provide an outline, which your content writers can use for further work. AI tools are still not reliable enough to write complete blogs or articles without mistakes.
So, just get an outline to save time and write the webpage yourself.
(3) Analyzing Data
You need to analyze a lot of data to see whether your SEO is working and delivering results. AI can help you a lot in this task. It is becoming common for data analytics tools to include AI in their processes.
AI can not only capture data but also analyze it much faster than what you can do manually. It can identify patterns and trends to help you improve your SEO campaign.
These tools can also generate graphs and charts to represent your data analysis visually. All this can help you make important decisions regarding your SEO. Most Digital marketing
agencies make use of these tools
(4) Schema Markup
Schema Markup is a vital part of SEO but is generally ignored. It is the code on your website that indicates to Google what your pages are about. This helps Google in creating enhanced descriptions for your pages in search results.
You need to be familiar with coding for schema markup, however you can always take expert help. The other option is to take the help of generative AI tools like ChatGPT to do the work for you. In order to be sure, plug the generated code into the schema validator to check it.
Discover How AI is Revolutionizing SEO Strategies in 2024
AI is reshaping SEO strategies, driving more intelligent optimization and delivering impactful results.
AI Tools for SEO
Surfer SEO
This tool helps with optimizing your content creation process, which it does with the help of AI. Surfer SEO can help you with various tasks like generating outlines for content, keyword research, and identifying ways to improve your search engine rankings.
Surfer SEO is even capable of writing full-fledged blogs for you, but at present, it is better to stick to outlines. Another benefit of Surfer SEO is that it can generate outlines in 10 different languages.
Semrush
Although Semrush is not an AI tool but it is built as an overall digital marketing platform. It is particularly focussed on SEO and can enhance your SEO efforts. It has features which allows you to edit your content, do keyword research, and identify your target audience.
However, Semrush will be a costly option only for its AI features but if you want a tool for your Digital Marketing plans, then it is a good choice.
ChatGPT
This is the most popular AI tool at present and you must have used it for your requirements. In case, if you have not used it till date, it is a very simple tool. All you have to do is to give a prompt, and it will give a response which is very similar to those of humans.
It can be used for a variety of tasks when it comes to creating or editing content. You can also train this tool to match your company’s writing style. This feature is needed for writing meta descriptions and other short-form content.
RankIQ
This is a SEO tool for marketers who heavily focus on blogging and marketing. It has several features which make it easy to generate SEO blog posts by helping with keyword research and generating blog outlines.
There is also a feature for optimizing content which tells you which supporting keywords you must add to your posts to rank higher.
In case you want to update old or underperforming posts, RankIQ can help you do this in less than 30 minutes.
HubSpot AI
This tool provides an easy transition between manual content creation and an AI-assisted one. It is capable of generating content for a wide variety of needs from blog posts, landing pages to email newsletters.
AI content writer of HubSpot AI helps with brainstorming topics and filling an editorial calendar. It can also be used for drafting emails and pitching guest posts to chase high-quality backlinks.
INK
It is an AI writing platform to enhance the search engine performance of your content. INK analyzes content which is top-ranked to help you create very good posts. It also has tools for keyword research and clustering.
Keyword clustering tool helps you in inputting a list of keywords or importing data from platforms like Semrush or Google Keyword Planner.
These keywords are analyzed by INK to strategically group related terms and build clusters based on topic. Keyword optimization done by INK is unmatched by other AI tools for SEO.
NeuronWriter
This is a very good tool that provides several features like competitor analysis, internal linking, and content creation. NeuronWriter makes use of Natural Language Processing (NLP), competitor insights, and Google SERP data to help write high-quality blog posts.
It understands the true search intent and suggests highly relevant content which meets both ranking and engagement needs. NeuronWriter is not just another AI writing tool, as it provides users with competitive gaps and on-page optimization.
The tool also helps with content management by combining SEO and editorial calendar.
NitroPack
This tool streamlines website performance optimization, especially for those content creation professionals, who are not so good at coding. It handles complex tasks such as compressing or resizing images and optimizing for code.
This feature provided by NitroPack ensures that pages load quickly on all user devices, improving UX and search rankings. It integrates seamlessly with existing web hosting platforms as well as with Content Management tools.
NitroPack automates technical SEO so that content creators can focus on their core tasks.
Moz Keyword Explorer
This tool has a broad range of features, which are available for free. It has an approachable data presentation as compared to other tools and simple prioritization metrics. Although, the free plan offers only 10 queries per tool per month.
It has several different tools which are specifically designed for keyword research. The Keyword Explorer tool helps in seeing any keyword’s monthly volume, organic click through Rate and difficulty.
There is a Keyword Gap Feature, which is a part of a competitive research tool, and lists all the keywords, which your competitor ranks for and you don’t.
Copy.ai
This is an AI marketing tool that is designed for marketing teams that want to use generative AI to deploy content at scale. With the right prompts, Copy.ai creates a list of potential keywords.
It creates keyword clusters and suggests potential phrases to target. This helps create a content brief.
As it is basically an AI content writer, you may find that this tool lacks keyword research functionality like some of its peers.
Jasper
It is an AI copilot for marketing teams, which helps them with the keyword research process. Jasper provides features for content creation with brand consistency. It can build content briefs and drafts based on given keywords.
Jasper allows you to analyze your content against competitors in Search Engine Result Pages(SERP). However, it does not have a traditional SEO keyword research tool.
One other drawback of Jasper is that SEO content optimization is not included, and you will have to buy a Surfer subscription for that.
Narrato
It is a tool for marketing teams who want to centralize the content creation process. It helps with content collaboration, creation, additional planning and keyword research. The best features of Narrato include building a list of keywords, generating relevant content and SEO brief.
Some of the limitations of Narrato include outputting keyword research lists as plain texts.
The platform does not focus on SEO keywords but on content collaboration.
MarketMuse
It is an AI tool for writing, optimizing and planning website content. The tool makes use of Artificial Intelligence, Machine learning to optimize web page performances and topic clusters.
MarketMuse can scale content creation and is capable of managing a content marketing team. The tool works by automating content planning after analyzing your website’s authority. It can optimize your strengths and take care of the challenges.
You can find out new keywords which are in tune with your website’s content framework. The tool also tells which articles require complete update and which require minor changes.
MarketMuse is capable of generating a first draft, which you can further expand based on your requirements. It has free, standard, team and premium versions.
Alli AI
It is an AI-powered tool for SEO optimization for companies who want to automate on-page and technical SEO optimization. Alli AI analyzes a website to detect technical SEO issues. It gives recommendations for each error which is detected.
This can save a lot of your time and ensure your website is optimized. However, you need to have some knowledge of technical SEO in order to use this tool effectively.
It has subscription plans called Business, Agency, and Enterprise, with a 10-day free trial.
Explore the future of AI and SEO today!
Dive into the future of AI-driven SEO strategies and unlock new opportunities for growth.
Wrapping Up…
So, now you know how AI is being used for SEO purposes and how it can save a lot of your time and resources. You can decide on which particular SEO tool will be good for you based on your content framework and requirements.
All these efforts will help in bringing more traffic to your website, getting more leads and conversions for your company.
As far as SEO is concerned, AI development companies are always looking to innovate and get better results. AI-powered SEO tools are doing a good job at keyword research, generating drafts, briefs and content outlines.
If you are looking for a Digital Marketing Agency, get in touch with SDLC Corp.
