More results...

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors

What is the NFT Marketplace and How is it Different From Crypto?


Explore Our Other Insights!

Digital assets have grown in recent years beyond traditional coins like Bitcoin and Ethereum. An NFT stands for a digital asset, such as a work of digital art, a playable character in a video game, or even a tweet, which can be exchanged for other tokens of the same sort. NFTs are produced on a blockchain network, guaranteeing ownership and authenticity. On NFT marketplaces like Nifty Gateway, NFTs can be purchased and sold, with transaction costs paid in cryptocurrencies.

NBA Top Shot, a digital collectibles platform that enables its clients to purchase, sell, and trade officially licensed NBA highlights, brought NFTs to the notice of the general public. Since then, NFT initiatives have grown to encompass everything from virtual real estate to digital art.

Although NFTs and cryptocurrencies are frequently associated, they are different. NFTs are distinct digital assets compared to fungible coins like Bitcoin and Ethereum. In addition to currencies, NFTs can be purchased and traded using cryptocurrencies.

Additionally, while some NFTs may be available for purchase and sale on cryptocurrency exchanges, specialised NFT marketplaces like Nifty Gateway offer a larger variety of digital assets and a more user-friendly interface, making it simple for users to sign up, connect their digital wallets, and purchase and sell NFTs.

In summary, NFT marketplaces have created fresh opportunities for creators and collectors to acquire, trade, and own yet another digital asset on a safe and open blockchain network. Although NFTs are frequently linked to cryptocurrencies, they belong to a separate digital asset class that has become increasingly popular in the creative, gaming, and entertainment sectors.

What is the NFT Marketplace?

The NFT (Non-Fungible Token) marketplace is a place where blockchain technology is used to buy, sell, and trade digital assets. NFTs are unique digital assets that show who owns a certain piece of media, like a picture, video, song, or other digital content. These tokens are stored on a blockchain network, and smart contracts are used to verify their ownership and ensure they are real.

Creators can post their digital content on the NFT marketplace, and buyers can buy the NFTs representing ownership of the content. The blockchain technology used in the NFT marketplace ensures that each NFT is a unique asset that can’t be copied.

OpenSea is one of the most well-known NFT marketplaces. It lets people sell digital art, collectibles, and virtual real estate. Rarible is another popular marketplace where creators can sell their digital assets through a platform that works like an auction.

In recent years, the NFT marketplace has become more popular as the demand for digital content has grown and people have wanted a safer and more open way to buy and sell digital assets. NFTs are also a popular way to invest; some sell for millions of dollars.

But, as with any latest tech, there are worries about how NFTs will affect the environment since the blockchain network used to verify and store NFTs uses a lot of energy. There are also worries that fraud and scams could happen in the NFT marketplace.

In short, an NFT marketplace allows creators to sell their unique digital content. Authenticity and ownership are made sure by using blockchain technology. Even though there are worries about the impact on the environment and the chance of fraud, the NFT marketplace has become popular and profitable for creators and investors.

Talk to our experts

How Does the NFT Marketplace Work?

The NFT (Non-Fungible Token) marketplace is a place where blockchain technology is used to buy, sell, and trade digital assets. NFTs are unique digital assets that show who owns a certain piece of media, like a picture, video, song, or other digital content. These tokens are stored on a blockchain network, and smart contracts are used to verify their ownership and ensure they are real.

To understand how the NFT marketplace works, we need to know the following steps:

Creation of NFTs

Creators can make NFTs by putting their digital content, like art, music, or videos, on the blockchain network through platforms like OpenSea, Rarible, or other NFT marketplaces. The blockchain network checks and confirms that the digital content belongs to the owner.

Minting of NFTs

Once the digital content is uploaded, creators can “mine” their NFTs. This means that they are making a unique digital asset that shows they own the original content.

Listing NFTs

After that, creators can put their NFTs up for sale on the NFT market. They can set a starting bid and a minimum price for their NFTs. Buyers who are interested can bid on the NFTs or buy them outright.

Smart Contract Execution

The transaction is carried out using smart contracts, which are agreements that carry out themselves. The deal terms between the buyer and seller are written directly into lines of code. Once the NFT is sold, the smart contract ensures the sale goes through and the buyer helds to be the owner.

Explore our other insights!

Transfer of Ownership

The buyer takes ownership of the NFT on the blockchain network, which is a public record of all transactions. The buyer can then give the NFT to someone else, sell it, or keep it. All future transactions and transfers will be recorded by the blockchain network.

Creators can sell their digital content to people all over the world through NFT marketplaces. Buyers can buy unique digital assets that they can own and trade. Using blockchain technology makes sure that NFTs are real and verified, and that ownership is recorded on the network. NFTs are a popular way to invest, and some of them sell for millions of dollars.

In short, NFT marketplaces work by creating and minting unique digital assets that represent ownership of digital content, listing them for sale, executing transactions using smart contracts, and transferring ownership of the NFTs to buyers on the blockchain network.

What are NFTs?

A type of digital asset known as an NFT (Non-Fungible Token) utilises blockchain technology to authenticate and verify ownership. In simple terms, NFTs are unique digital assets that cannot be exchanged for other assets or tokens on a one-to-one basis, unlike traditional cryptocurrencies such as Bitcoin or Ethereum. Every NFT is unique and has a special worth determined by market demand.

A wide variety of digital assets, such as art, music, videos, and other creative material, can be represented as NFTs. Especially in the art world, where they have been used to sell digital art for millions of dollars, NFTs have grown in popularity over the past few years.

NFTs’ are stored on a blockchain, a decentralised digital ledger that documents all transactions in an open and immutable manner, is one of their key characteristics. In other words, once an NFT is made, its ownership and history cannot be changed, making it impossible to copy or fake. Blockchain platforms like Ethereum, which let creators mint, sell, and trade NFTs, are where NFTs are usually created.

Buyers usually use cryptocurrencies like Ether (ETH) to place bids on or make purchases of NFTs. After making a purchase, the buyer can give the NFT to a third party for cash or to prove possession of a digital asset.

Despite the hype surrounding NFTs, there are worries about their potential negative effects on the climate. Developing and trading NFTs uses much energy and can increase carbon emissions. In addition, there are doubts about the long-term worth and viability of the digital assets symbolised by NFTs and worries about the possibility of fraud and market manipulation. NFTs are still a significant and developing trend in the world of digital art and creative material, though, for the time being.

Talk to Our Experts

Applications of NFTs

NFTs are frequently used to symbolise ownership of a particular digital object, such as digital real estate, music, videos, or artwork. We will go into more depth about the various applications of NFTs.

The realm of art is where NFTs are most frequently used. NFTs give creators the chance to market their digital creations as unique, distinctive items. NFTs offer ownership and authenticity evidence because they can be immutably verified on the blockchain. However, they do not truly own the copyright or a physical copy of the artwork; rather, the buyer of the NFT has the right to display or resell the artwork.


In the music business, NFTs are also used to symbolise ownership of musical works like albums or specific songs. NFTs that grant supporters access to restricted material, such as meet-and-greets or backstage passes, can be sold by musicians. NFTs can be used to monitor profits and make sure that creators are fairly compensated for their efforts.

Example: Grimes is a popular singer; he sold a selection of digital artworks for almost $6 million in March 2021. There were ten pieces in the “WarNymph” collection. Each had its own original music recording, accompanying visuals, and a brief poem. “Death of the Old,” with the greatest sales volume, went for more than $389,000.

The sale of the NFTs not only helped to raise awareness of the expanding trend of NFTs in the art world, but it also enabled Grimes to monetize her digital artwork and music in a new and innovative manner.


NFTs are also becoming more and more common in the gaming sector. Blockchain-based video games can produce distinctive in-game items that players can own and exchange, such as armour, weapons, and skins. These things can be expensive because they are frequently uncommon and challenging to find.

Example: Axie Infinity – In a blockchain-based game Axie Infinity, players can gather, breed, and engage in a battle with creatures named Axies. Since every Axie is a distinct NFT with its own collection of qualities and skills, makes them valuable and collectible.

Axies are available for players to purchase and sell on various marketplaces, with some powerful and rare Axies fetching thousands of dollars. Additionally, by engaging in battles and finishing quests, players can gain access to the game’s native token, called “AXS,” which they can then use to buy and sell items on cryptocurrency exchanges.

The use of NFTs by Axie Infinity has contributed to developing a thriving in-game economy and attracted a sizable and devoted player population. The game has gained a lot of traction in Southeast Asia, where many players have found success using Axie Infinity as their sole source of revenue.


NFTs can also be used to symbolise ownership of collectibles like toys, trading cards, and other tangible goods. Collectors can purchase, sell, and trade these items more securely and effectively by creating digital representations of them. In the collectibles market, having a means to demonstrate ownership and authenticity is crucial.

Example: Beeple – In March 2021, digital artist Beeple sold a single NFT for a record-breaking $69 million. “Everyday: The First 5000 Days” is a collage made up of 5,000 different pictures that Beeple assembled over the course of 13 years.

The sale of Beeple’s NFT demonstrated the possibility for NFTs to become a new genre of collectible art. It represented a significant turning point in the NFTs and digital art world. The expensive price also brought attention to the rising demand for uncommon and distinctive digital assets and the opportunity for creators to make money from their work using NFTs.

Virtual Real Estate

NFTs can also be utilised to symbolise possession of virtual real estate. NFTs can stand in for ownership of virtual real estate, structures, or other properties in virtual worlds like Decentraland or Somnium Space. A genuine economy can then be created in the virtual world because owners develop and sell their virtual assets to other users.

Example: Decentraland – A virtual universe called Decentraland was created using the Ethereum blockchain. Users can purchase and develop digital land plots in Decentraland represented by NFTs dubbed LAND tokens.

Owners of LAND tokens have unrestricted creative freedom over the virtual space and can construct anything they want, including virtual residences, companies, installations of art, and even video games. Additionally, they can make cryptocurrency by renting out their virtual property to other users.

Similar to real-world property, the desire from other users determines the value of virtual property in Decentraland. Decentraland is a lucrative market for astute investors and developers because some of the most sought-after property parcels have sold for hundreds of thousands of dollars.

Charitable Causes

Last but not least, NFTs can be applied to charity purposes. NFTs can be sold by artists and other creators who then donate some or all of the proceeds to a charitable group. The NFTs can stand in for a special item, such as a work of art or a collectible, that can be sold to generate money for a worthwhile cause.

Get Fully Customizable, Ready to Launch, White Label NFT Marketplace Solution

Talk to our experts

NBA Top Shot – A Case Study

NBA Top Shot is a blockchain-based platform made by Dapper Labs that lets basketball fans buy, sell, and trade officially licenced NBA collectibles in the form of Non-Fungible Tokens (NFTs). These NFTs are unique digital assets like video highlights, photos, and audio clips from NBA games.


The NBA Top Shot debuted in October 2020, and basketball fans and collectors quickly bought it. The platform’s success is due to several things, such as the growing interest in blockchain technology, the popularity of NBA, and the growing demand for collectibles.


NBA Top Shot’s marketing strategy was to make it seem like the NFTs were special and hard to get. Each NFT was unique, which made them more valuable and desirable to collectors. The platform also released new NFTs in small batches that sold out quickly to excite people. This made collectors feel they needed to buy the newest NFTs immediately.

User Experience

NBA Top Shot’s user experience is made to be fun and easy to use. The platform has an easy-to-use interface lets people buy, sell, and trade NFTs. Users can look at the different NFTs on the platform and see information about the player, team, and game. Users can also see how much each NFT is worth and track how many of them they have.

The Technology

NBA Top Shot’s user experience is made to be fun and easy to use. The platform has an easy-to-use interface lets people buy, sell, and trade NFTs. Users can look at the different NFTs on the platform and see information about the player, team, and game. Users can also see how much each NFT is worth and track how many of them they have.


NBA Top Shot has had a big effect on the collectibles market and on blockchain technology. The platform has made a new market for digital collectibles and shown how blockchain technology could be used in the sports and entertainment industries. NBA Top Shot has also brought in a lot of money for the NBA and its partners. In the first six months after it came out, it made over $500 million in sales.

Expansion and Challenges

Since NBA Top Shot has been so successful, it has continued to add more services and partnerships. In March 2021, NBA Top Shot and the Women’s National Basketball Association (WNBA) announced that they would work together to make NFTs with some of the best players in the league. This expansion has made the platform more appealing to a wider audience and shown how blockchain technology could be used in the sports world.

But NBA Top Shot has also had to deal with some problems. People have said that the platform’s transaction fees are too high. In some cases, they have been said to be as high as 15%. Some users have also said they have had trouble with the platform’s customer service and support, which has made some collectors angry and unhappy.

In response to these problems, NBA Top Shot has changed its fee structure and improved customer service. The platform has also been open about its problems and asked its users for feedback to figure out how to fix them.

Future Outlook

Even though there were problems, NBA Top Shot showed how blockchain technology could be used in the collectibles and sports worlds. The platform has made a new market for digital collectibles and given sports leagues and organisations new ways to connect with their fans and make money. As blockchain technology keeps improving, more platforms like NBA Top Shot will likely pop up.

NBA Top Shot, a collaboration between Dapper Laboratories and the National Basketball Association that produced the game CryptoKitties (NBA). Individual highlight video reels are one of the many pieces of material that the NBA licences to Dapper Labs, which digitises the footage and sells it to customers.

Each reel features a video clip, such as a renowned basketball player’s dunk, some with unique camera angles and digital artwork. Even if someone made a perfect video copy, it could still be easily distinguished as a fake. The business recently received $305 million in funding from a group that includes Michael Jordan and Kevin Durant, and the venture has already generated $230 million in sales.

These film reels are being sold for a lot of money. Among the most well-known:

  • James, LeBron “Cosmic” Dunk: $208,000
  • Holo MMXX from Zion Williamson Block: $100,000
  • James, LeBron “From the Summit” Block: $100,000
  • James “Throwdowns” Lebron Dunk: $100,000
  • “Holo MMXX” from LeBron James Dunk: $99,999
  • Curry Steph “Deck the Baskets” Managing: $85,000
  • “Holo MMXX” Giannis Antetokounmpo Dunk: $85,000
  • James, LeBron “From the Summit” Dunk: $80,000

“Pack drops” are used to create and distribute these special NBA moments into the market. The most popular packets cost just $9, but rare packs can go for much more.

Overall, NBA Top Shot has been a successful platform that has made a big difference in collectibles and blockchain technology. Its creative approach to marketing, user experience, and technology has made a new market for digital collectibles and given sports leagues and organisations new ways to connect with fans and make money. As the platform continues to change and grow, it will be interesting to see how NBA Top Shot and other similar platforms continue to shape the future of the collectibles industry.

Talk to Our Experts

How is NFT Marketplace Different From Cryptocurrency?

Both cryptocurrencies and NFTs (Non-Fungible Tokens) are examples of digital assets that have grown in popularity recently. Nevertheless, despite their similarities, they are distinguished by clear variations.

NFTs are distinctive digital assets that signify ownership of a specific thing or material, like piece of art or music. They differ from cryptocurrencies in that they cannot be traded one for one for other tokens or assets. Each NFT is a unique asset with its own unique worth.

On the other hand, fungible digital assets like cryptocurrencies like Bitcoin and Ethereum can be traded one-for-one for other assets or tokens. The market’s supply and demand for the tokens decide the value of cryptocurrencies.

There are several ways in which the NFT market differs from the Bitcoin market. First, while the cryptocurrency market is more varied, and its assets are typically exchanged as investments or payments, the NFT marketplace heavily focuses on collectibles, art, and other unique assets.

Second, while the value of cryptocurrencies is determined by market demand and supply, the value of NFTs is determined by their distinctiveness, popularity, and perceived worth. In contrast, the worth of a cryptocurrency is decided by the laws of supply and demand.

Thirdly, the technology employed to produce NFTs differs from that employed to produce bitcoins. While NFTs are usually built on blockchain platforms that support smart contracts, like Ethereum, cryptocurrencies are built on blockchain technology. These smart contracts enable the construction and validation of distinct digital assets impervious to duplication and manipulation.

Fourth, whereas the cryptocurrency market involves using digital wallets to store and trade cryptocurrencies, the NFT market usually involves using digital wallets to store and trade NFTs. These digital wallets vary in terms of their features and they are frequently made to support particular asset classes.


To summarize, the NFT marketplace is where unique digital assets called “non-fungible tokens” can be bought and sold. NFTs differ from cryptocurrencies because they can’t be swapped and stand for something specific. Cryptocurrencies are interchangeable and can be used to buy and sell things.


An NFT marketplace is where people can buy, sell, and trade tokens that can’t be used for anything else (NFTs). NFTs are one-of-a-kind digital assets that are verified on a blockchain. This makes it safe to own and transfer these assets.

Even though both involve digital assets, an NFT marketplace focuses on buying and selling unique, verifiable digital assets. At the same time, a cryptocurrency exchange helps people buy and sell fungible cryptocurrencies like Bitcoin or Ethereum.

Most NFT marketplaces let users buy NFTs with traditional money like USD, EUR, and cryptocurrencies. But each platform may have a different list of ways to pay.

Almost any digital asset, like art, music, video content, or virtual land, can be turned into an NFT. The only rule is that the asset has to be unique and able to be checked on a blockchain.

Yes, NFT is indeed a very good investment. Before investing in NFTs, you should research and learn about the risks.

Share This Article


Subscribe Our Newsletter

Leave a Comment

Your email address will not be published. Required fields are marked *

Contact Us

File a form and let us know more about you and your project.

Let's Talk About Your Project

Latest Posts

Get exclusive access to our latest content!

Subscribe now!