Why Flipkart Ventures into NFTs with no Phone?

Flipkart is said to support Nothing Phone (1). It plans to provide non-fungible tokens (NFTs) to users who pre-order newly launched phones. Oneplus phone co-founder Carl-Pei has launched his latest venture, Nothing’s first phone, called Nothing Phone (1).
He also launched his NFT airdrop event exclusively for users who pre-ordered Nothing Phone (1). In India, NFT company Guardian Link offers this his NFT drop in his Flipkart Fire Drops.
Jayandran Venugopal, chief product and technology officer at Flipkart, said in a press release that the company will support this NFT airdrop and share details about the blockchain used.
“We are thrilled to partner with Nothing to bring customers to his Web 3.0 playground with his first-ever NFT drop on Flipkart Fire Drops hosted on Polygon’s blockchain.” and physical assets.
Press-
“Flipkart Chief Product and Technology Officer Jayandran Venugopal said.”

How It Will Benefit Flipkart?
Flipkart collaborates with Nothing. Starting on July 22nd, a feature called Fire Drops will be available in his Flipkart app for Android and iOS. Additionally, the Nothing Phone owner (1) is eligible to receive a limited edition of his Nothing Community Dots NFT.
How do NFTs help eCommerce?
Lotteries NFTs can draw lotteries, giving participants the chance to win prizes without having to participate frequently. It lowers the barriers to joining the community for those who are interested but not very involved. Everyone loves big raffles, right?
A way for a company to offer you a special product or success in the years to come. Cohort NFTs are one way to validate group participation.
By giving the Neighborhood Coin community their own money for trading, people share the results.
- Useful for beginner chats?
- 500 coins can be a gift from mods.
- Want to talk privately with the creators of the community?
- 5000 coins. Coins open up a new level of the economy.
NFT claims to replace the outdated “top-down” business model, regardless of its future course. It transforms users into fairer and more transparent participants and environments, providing the real incentives and empowerment that communities deserve.