Overview of Web3
Web3 has captured the attention of prominent figures in the tech industry. Notable Web2 companies like Airbnb, Spotify, and Instagram have already made the transition. This shift in technology has brought about significant changes in the way business is conducted. Over time, marketing has witnessed three waves of technological innovation: Web 2.0, Social Media, and the latest, Web 3.0.
Initially, the internet consisted of static information pages containing text and graphics. The advent of Web 2.0 introduced interactivity, leading to the rise of social media networks where individuals could engage through blogs, tweets, and Facebook posts. Now, we have progressed further into the era of the Decentralised Web, also known as Web 3.0.