- CASE STUDY: RETAIL & FOOD
ADCOOP
DIGITAL RETAIL EXPERIENCE
ADCOOP is a trusted Abu Dhabi retail brand known for fresh, high-quality food. We created a bilingual corporate website that brings its brand, business information, promotions, store access, and customer touchpoints together in one clear digital experience.
- Bilingual website built around brand and customer access
- Direct access to promotions, stores, support, and supplier entry
- Clear presentation of retail formats and community initiatives
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- About the Project
Store Discovery, Promotions, And Customer Support In One Platform
ADCOOP operates as a retail cooperative with supermarkets and hypermarkets that serve everyday customer needs through stores, promotions, and support services. Its website needed to communicate this clearly while making it easier for users to explore the business, locate stores, discover offers, and access key information in both English and Arabic.
- The Challenges
Balancing Corporate And
Customer Needs
Creating a clear structure for business information, store access, promotions, and support across one bilingual website.
The website needed to explain ADCOOP’s retail role, business structure, and services in a way that was easy for users to understand at a glance.
Store Discovery
Users needed a faster way to find store locations without navigating through multiple pages or unclear pathways.
Promotions Visibility
Offers and weekly promotions had to be easier to access so customers could quickly discover current deals and updates.
Support-related information needed clearer placement so users could reach help and contact options without friction.
The experience had to work smoothly in both English and Arabic, maintaining clarity and consistency across the full website journey.
Connected Navigation
Corporate content, customer actions, and support journeys needed to feel unified within one structure instead of appearing fragmented.
- Our Approach
Designing a Clearer Path
Across Business, Stores, And Support
The website was restructured around how users move between business information, store discovery, promotions, and support in one bilingual experience.
Clearer navigation
Key sections such as About Us, Our Business, Media Center, Contact Us, Supplier Login, and Store Locator were made easier to find.
Better access to actions
Store discovery, promotions, and support were positioned as primary journeys so users could reach them faster.
Stronger business presentation
Corporate and retail information was grouped more clearly to better communicate ADCOOP’s identity, services, and retail formats.
Bilingual usability
English and Arabic access was integrated more smoothly to create a consistent experience across the full website journey.
- Final Product
A More Connected
Retail Experience
The final website brought together business information, store access, promotions, and support in one clearer bilingual experience for everyday users.
Corporate Navigation
A clearer top-level structure was built around key sections such as Home, About Us, Our Business, Media Center, Contact Us, Supplier Login, and Store Locator.
Bill Detail and Tracking
Bill pages surface the summary, status, and relevance earlier in the experience.
Legislative Context
National, state, and local views are easier to recognize while browsing, helping users understand the content structure more clearly.
Participation Flow
The path from issue discovery to legislative follow-up is clearer across the product.
- Delivery Process
How the Website
Was Delivered
The work moved through content review, structural refinement, and page-level updates to create a clearer bilingual retail experience.
Website review
Key journeys across business information, store access, promotions, and support were reviewed to identify gaps and usability issues.
Information architecture refinement
The site structure was reorganized so corporate content and customer-facing actions could work together more clearly.
Navigation and page updates
Core sections were refined to make store discovery, promotional access, and support pathways easier to find and use.
Final review and alignment
The full experience was reviewed across English and Arabic to ensure better consistency, clarity, and overall flow.
- Impact
Clearer Access And Navigation Across The Platform
The redesigned website created a more connected bilingual experience for ADCOOP by making business information, store access, promotions, and support easier to navigate. Key user journeys became clearer, important sections were easier to find, and the overall structure better supported both corporate communication and everyday customer needs across English and Arabic.
Platform Highlights
Built Around Real
Retail Access
The ADCOOP website brings together business information, promotions, store discovery, and support within one bilingual corporate platform. The public site shows a clear navigation structure, visible promotional entry points, multilingual access, and a large store listing footprint.
| Focus Area | Before | After |
|---|---|---|
| Language Access | Less unified experience | 2-language access |
| Navigation | Broader information spread | 7 clear top-level paths |
| Promotions | Limited entry points | 2 direct promotion actions |
| Store Discovery | Lower visibility of reach | 117 listed store entries |
2
LANGUAGES AVAILABLE
LANGUAGES AVAILABLE
100+
Stores
Stores
65k+
Daily Shoppers
Daily Shoppers
12
SPAR UAE Stores
SPAR UAE Stores
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