Ecommerce Operations Case Study

How Apex Shoes Unified
Wholesale and Retail Operations
with Odoo

See how Apex Shoes unified wholesale and direct-to-consumer ecommerce operations in one Odoo ERP system — improving inventory visibility, order management, and back-office workflows across both B2B and B2C channels.

Sales Channels

Core Modules

Unified Platform

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The Challenge

How Apex Shoes Outgrew Disconnected Ecommerce Tools

Apex Shoes serves both B2C direct-to-consumer and B2B wholesale channels across a growing footwear range. Managing two distinct order and stock workflows from disconnected tools created compounding problems: inventory was never fully accurate, orders from each channel lived in separate systems, and reconciling everything manually cost time — especially at peak.

SDLC Corp was brought in to unify inventory, payments, and back-office operations into one Odoo-based system built to fit how Apex Shoes actually operates — not a generic default setup.

The result is one Odoo system where catalogue management, stock control, wholesale and retail order fulfilment, payment reconciliation, and customer records all live — visible to every team member from the same interface.

Odoo ERP · Apex Shoes

Live dashboard — unified B2C + B2B operations

Industry

Footwear Retail

Business Type

B2C & B2B Ecommerce

Scope

Design, Dev, Support & Deployment

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Odoo Modules Deployed

What We Built for Apex Shoes

Four Odoo modules were deployed and built around Apex Shoes’ specific B2B wholesale and B2C retail workflows — not a default template. See also: Odoo integration services.

Odoo Ecommerce Module

Apex Shoes' product catalogue, pricing, and storefront are managed directly inside Odoo — eliminating a separate CMS and keeping inventory and online listings permanently in sync.

Inventory & Stock Control

Real-time stock tracking across all SKUs, sizes, and colour variants — with automated reorder rules and multi-location warehouse visibility built into the Odoo inventory module.

Payment Gateway Integration

Secure payment processing integrated into Odoo's sales flow, supporting multiple payment methods and automatically reconciling transactions against sales orders.

Order Management & Fulfilment

Every order — B2C or B2B — is tracked from placement through to delivery confirmation inside a single Odoo workflow, reducing handoff errors and giving the team full order-level visibility.

Results

Ecommerce Operations Before and After Odoo ERP

Before: Apex Shoes managed orders, stock, and customer data across separate, disconnected systems. Reconciling stock, orders, and payments across those systems was a daily manual task that became especially error-prone at high-volume periods.

After: Apex Shoes now runs orders, stock, payments, and customer data from one Odoo system. The team now answers a question about any order, stock level, or payment status from one screen — without switching tools.

Key Outcomes

Inventory, orders, and customer records in one place — replacing the manual reconciliation across three separate tools.
Every step from order confirmation to dispatch instruction now runs inside one Odoo workflow — no manual hand-off between systems.
Live stock levels across all SKUs — eliminating the oversell incidents that occurred when inventory data lagged behind sales.
Payment reconciliation handled inside Odoo — replacing the manual end-of-day process that previously ran across disconnected systems.
Wholesale and retail orders consolidated in one back office — separate workflows managed inside a single Odoo system.
Faster staff onboarding — one consistent Odoo interface instead of separate logins and training paths for each disconnected tool.

Implementation Approach

How SDLC Corp Delivered the Apex Shoes Odoo ERP Rollout

From the initial scoping sessions, it was clear that Apex Shoes needed more than a standard Odoo install. The business manages seasonal product ranges, handles B2B wholesale orders alongside direct consumer sales, and needed to track stock across multiple locations — none of which fit a default Odoo configuration.

SDLC Corp's approach was to map existing processes first, identify friction points, and then configure Odoo to address those specifically. Every module was built in stages, with sign-off before progressing — the business never had to adapt to the software. The software was adapted to the business.

Go-live was managed as a staged rollout to minimise disruption. Staff were onboarded progressively, and a defined post-launch support agreement was in place from day one — covering uptime monitoring, issue resolution, and ongoing improvements as the business scaled.

For Apex Shoes, every phase was scoped, built, and signed off around the specific way their business operates — not a standard rollout applied wholesale. The system that went live is the one the team actually uses, because it was built around how they work.

The Four Delivery Phases

01 Discovery
Mapped Apex Shoes' existing processes, identified friction points across stock, orders, and B2B workflows, and defined the Odoo module scope with stakeholder sign-off.
02 Configuration
Configured Odoo modules around Apex Shoes’ actual B2B and B2C workflows — not the default setup — with staged build and approval at each step.
03 Testing
Cross-platform testing, payment gateway validation, data migration checks, and integration testing before any live traffic.
04 Rollout
Phased go-live, with staff onboarded progressively and a support agreement in place covering issue resolution and performance review in the weeks after launch.

Operational Challenges

Challenges Apex Shoes Faced — and How Odoo Solved Them

Three operational problems that emerged as Apex Shoes scaled across wholesale and direct-to-consumer channels — and the Odoo decisions that addressed each one.

No unified view of the business

Apex Shoes ran stock, orders, and customer data across three separate tools. Reconciling them manually was slow and error-prone — especially during peak trading periods when speed and accuracy both matter.

All operational data in one Odoo system

Odoo consolidated orders, stock, and customer data into a single database. The whole team now sees the same information in real time — no more reconciling between separate tools at end of day.

Wholesale and retail orders needed different workflows

Apex Shoes serves direct consumers and wholesale buyers, but the existing setup could not handle both in one place. Wholesale pricing, bulk ordering, and account management all lived in a separate workflow.

One back office, two order types

Odoo's sales module was configured with distinct price lists, order types, and customer classifications for B2B and B2C — both fully managed from a single back office, with no duplication of effort.

Inventory errors as the product range grew

Tracking stock across sizes, colours, and SKU variants in disconnected spreadsheets became increasingly unreliable. Oversells and stock discrepancies during sale periods were a recurring operational problem.

Variant-level tracking with automated rules

Odoo's inventory module was deployed with variant-level tracking, automated reorder rules, and multi-location warehouse visibility — eliminating the manual stock reconciliation that caused oversell incidents at peak.

Implementation Feedback

What Clients Say About the Odoo Implementation

"SDLC Corp handled our Odoo implementation from initial scoping through to go-live. They took the time to understand how our business actually operates before touching any configuration. The final setup matched our workflows closely and the handover was thorough."

Prabhakar Posam

Project Lead

"We engaged SDLC Corp to implement Odoo across our ecommerce and inventory operations. Their team was methodical and communicative throughout — we always knew where the project stood. The integration between our storefront and back office is now seamless in a way it never was before."

Praful Tembhurne

Operations Manager

"The Odoo implementation delivered by SDLC Corp gave us visibility across the business that we simply did not have before. Stock levels, order status, and sales data are now all in one place. Professional and responsive from discovery to deployment."

Hamza Al Lawati

Business Owner