Case Studies QuantusTechnik · Website & Sales Automation

Sales Automation Case Study

Website and Sales Automation for QuantusTechnik

QuantusTechnik’s website attracted industrial buyers, but it did not give them a structured path to sales. SDLC Corp rebuilt that journey with enquiry forms, instant lead routing, and tracked follow-ups, so every enquiry reaches the right sales owner with full context.

Lead routing automated Clear enquiry ownership Sales visibility improved

NDA-ready · Independently reviewed on Clutch, GoodFirms, and DesignRush

Website enquiry · QuantusTechnik

Project Snapshot

Project Snapshot: From Enquiry to CRM

QuantusTechnik serves India’s B2B manufacturing sector. The brief was to turn an informational website into a structured lead pipeline.

Client

QuantusTechnik

Industry

Machine Tools & Industrial Technology

Solution Type

Website & Sales Automation

Partner

SDLC Corp

Core Focus

Enquiry capture, lead routing, sales handoff, and CRM visibility

Buyer Type

Plant heads, procurement teams, and technical buyers

Sectors

Automotive, EV, aerospace, medical devices, and heavy engineering

Client Overview

About QuantusTechnik and the Sales Workflow Challenge

India's advanced manufacturing sector relies on QuantusTechnik for machine tools, measurement systems, and industrial technology. Their buyers, including plant heads, procurement managers, and technical specialists, come from automotive, EV, aerospace, medical devices, electronics, and die & mould industries.

For these buyers, the website is the first sales touchpoint. Therefore, QuantusTechnik partnered with SDLC Corp to rebuild that touchpoint into a working sales channel, from first visit to first conversation.

Industrial and manufacturing buyer journey

Plant heads, procurement, and technical teams

Website touchpoint rebuilt as a sales channel

First visit connected to first conversation

Visit QuantusTechnik Website

Machine tools and industrial technology equipment in a manufacturing environment

Business Challenge

Enquiries Were Disconnected From Sales

QuantusTechnik had strong website traffic from industrial buyers, but enquiry handling stayed manual. Lead details arrived in plain emails, routing depended on forwarding, and the sales team lacked one clear view of ownership, urgency, and follow-up status.

Unstructured Enquiry Capture

Basic contact forms missed product interest, industry, and urgency, so sales had limited context before the first call.

Manual Lead Routing via Email

Email-based forwarding created delays, misassignments, and unclear ownership across the sales team.

No Follow-Up Visibility

Sales and management had no shared view of enquiry status, pending actions, or overdue follow-ups.

High-Value Leads Missed

High-intent buyers followed the same generic path as casual visitors, which made urgent enquiries easier to miss.

Disconnected website enquiries, manual lead routing, and scattered sales follow-ups before automation

The Objective

Turning the Website Into a B2B Lead Automation Engine

The goal was to turn the website into an active sales automation channel without adding manual effort. Every visitor needed a clear path to become a qualified enquiry, move through website-to-CRM automation, route to the right owner, and enter a trackable sales workflow with better sales visibility.

B2B lead automation form with structured enquiry fields

01 Capture qualified buyer intent

02 Route CRM-connected leads faster

03 Track ownership and follow-ups

Capture Qualified Enquiries Each lead form collects product interest, industry, urgency, and business context before the first sales call.

Automate Website-to-CRM Routing New enquiries move from the website into the CRM workflow and reach the right owner based on product interest, location, and urgency.

Track Follow-Ups to Completion One shared view shows lead owners, status, next actions, and follow-up progress, reducing manual work for the sales team.

SDLC Corp’s Approach

Building the Website-to-Sales Workflow

SDLC Corp started with the website enquiry journey, then mapped lead paths, routing rules, CRM fields, dashboards, and sales handoff steps before launch.

Capture Qualified Enquiries

Every lead arrives with company details, product interest, industry, location, requirement type, urgency, a technical note, and a preferred follow-up channel attached.

Assign Leads to the Right Owner

Routing rules hand each enquiry to the right sales or technical owner the moment it is submitted, with no email chains in between.

Track Every Sales Handoff

Sales and management work from one shared view of every open enquiry, its owner, its stage, and its next action.

Audit & Design

Website Journey Review

Mapped how industrial buyers move from product discovery to enquiry and flagged the points where visitors dropped off.

Buyer Intent Mapping

Classified visits into exploration, comparison, technical consultation, and ready-to-buy, each with its own path.

Enquiry Form Redesign

Built multi-field lead forms with conditional logic covering the qualification details a B2B sale depends on.

Lead Data Structuring

Defined the fields that travel with every lead into the pipeline, so nothing is re-typed or lost in handoff.

Build & Automate

Workflow Design

Connected contact form submissions to automated lead creation inside the correct sales pipeline.

Routing Rule Setup

Wrote assignment logic based on product interest, industry, location, enquiry category, urgency, customer segment, sales ownership, and technical requirement.

Sales Handoff Automation

Configured automatic task creation, owner notification, reminders, and escalation for pending actions on every inbound lead.

Visibility Dashboard

Set up live tracking of owners, status, stage, source, pending actions, overdue follow-ups, and conversion movement.

Test & Tune

End-to-End Testing

Verified every enquiry path, routing rule, and handoff trigger before go-live.

Post-Launch Review

Continued checks on form performance, routing accuracy, and pipeline data after launch.

Discuss a Similar Workflow

Business Impact

What Changed for the QuantusTechnik Sales Team

The numbers show measurable workflow improvement. However, the deeper change was better ownership: each enquiry now moves through a clear, trackable sales process instead of depending on whoever checks the inbox first.

Up to 50%

Less manual enquiry handling effort

Up to 60%

Improvement in website-to-sales visibility

100%

Enquiries assigned to a named owner at submission

Automated

Direct routing from website form to the right sales owner

Faster Sales Handoff

Website enquiries reach the correct sales or technical owner as soon as they arrive, reducing the forwarding delays that slowed first response.

Better Lead Qualification

Sales teams arrive at the first call knowing the prospect’s industry, urgency level, and product interest, which makes outreach more informed.

Cleaner Website Enquiry Flow

Visitors submit enquiries through a structured journey, so the sales team receives complete and consistent lead information every time.

Reduced Missed Opportunities

Automated task creation, reminders, and status tracking reduce the risk of enquiries being missed or falling through the cracks.

A Guided Path From Visit to Sales Call

Visitors move through intent-based steps for discovery, enquiry, and follow-up instead of one generic contact form.

Ready for Campaigns at Scale

With capture, routing, and tracking in place, future campaigns and product launches can drive leads into a working sales pipeline instead of a shared inbox.

Discuss a Similar Automation

The Implementation Partner

About SDLC Corp, the Implementation Partner

SDLC Corp works with B2B, industrial, manufacturing, and enterprise teams in India and global markets. Core services include B2B website development, CRM integration, sales automation, marketing automation, and digital sales workflow implementation.

B2B Industrial Expertise

Deep experience with complex B2B sales cycles, long-lead buyers, and industrial buying patterns.

End-to-End Implementation

From audit and design through routing logic, CRM integration, dashboard setup, and go-live testing.

Post-Launch Support

Ongoing checks for lead quality, assignment accuracy, and pipeline health after the system goes live.

Before & After

Before and After: How Enquiry Handling Changed

See how QuantusTechnik moved from manual enquiry handling to a structured, trackable, and sales-ready enquiry management process.

Manual enquiry process with email forwarding and no tracking

Before

Automated lead pipeline with structured capture routing and follow-up tracking

After

Area	Before	After
Website Role	Mostly an informational brochure	Lead-generation and sales support platform
Enquiry Capture	Basic contact form with manual handling	Structured enquiry capture with qualification fields
Lead Routing	Manual email forwarding	Rule-based assignment to the right team
Sales Context	Limited enquiry details	Full context: industry, product, urgency, and requirement
Follow-Up	Person-dependent, inconsistent follow-ups	Trackable tasks, reminders, and status visibility
Lead Visibility	Scattered across emails and spreadsheets	Centralised website lead tracking dashboard
Customer Journey	Unguided journey with no intent-based paths	Intent-based flow from discovery to enquiry and sales
Sales Handoff	Delayed and inconsistent handoff	Faster, accountable handoff with full lead context