Audience Pool UGC Marketplace Platform for Brands and Creators
SDLC Corp helped build Audience Pool as a content marketplace and social platform where brands source authentic photos and videos, while creators earn through approved submissions, direct content sales, and wallet-based payouts.
- Brand campaigns, tenders, content review, and media purchases.
- Creator submissions, content sales, wallet earnings, and withdrawals.
- Admin moderation, transaction tracking, fees, and platform control.
Audience Pool At a Glance
A quick view of the platform category, core workflow, user roles, and delivery scope covered in this case study.
How Audience Pool Works Across Each Role
The marketplace gives creators, brands, and admins separate workflows while keeping briefs, submissions, approvals, payment records, and moderation connected.
Create, submit, sell, and request payouts
Creators set up profiles, join campaigns, bid on tenders, upload media, sell approved content, and request withdrawals.
Brief, review, approve, and purchase
Brands create campaign and tender briefs, review creator work, request revisions, approve final media, and download purchased files.
Oversee users, finance, reports, and trust
Admins manage accounts, campaigns, tenders, reports, transactions, withdrawal approvals, fee settings, moderation, and analytics.
About the Audience Pool Marketplace
Audience Pool is a UGC marketplace and social platform where brands source authentic photos and videos from creators through campaigns, tenders, and direct media purchases.
SDLC Corp built the product workflows for creator onboarding, brand briefs, submission review, protected media previews, wallet records, withdrawals, moderation, and admin-managed operations.
What Audience Pool Had to Solve
Audience Pool needed one marketplace system for brand briefs, creator submissions, protected media access, payment records, withdrawal review, and moderation.
Unifying content requests, creator work, payments, and trust controls
The build had to connect campaign briefs, tender bids, creator uploads, brand approvals, media purchases, wallet records, payout requests, and admin decisions without splitting operations across separate tools.
Brief and Tender Structure
Brands needed controlled requests with budgets, timelines, creative rules, review steps, and usage rights.
Creator Earning Flow
Creators needed a clear path to submit work, track approvals, sell media, receive ratings, and request payouts.
Protected Media Access
Previews had to stay watermarked until purchase, while full-quality downloads needed purchase records.
Marketplace Oversight
Admins needed visibility into accounts, transactions, withdrawals, reports, moderation, fees, and analytics.
The Solution: Source, Submit, Protect, Settle
SDLC Corp built Audience Pool as a connected marketplace for brand briefs, creator submissions, protected previews, media purchases, wallet records, and admin oversight.
Campaigns and Tenders
Brands can create briefs with budgets, dates, media needs, review rules, and usage rights.
Creator Submissions
Creators can join campaigns, bid on tenders, upload work, manage revisions, and track approvals.
Protected Media Access
Watermarked previews protect media before purchase, while full-quality downloads are recorded.
Wallet and Payout Records
Wallet flows record deposits, purchases, creator earnings, fees, and admin-reviewed payout requests.
What We Built for the Audience Pool Marketplace
SDLC Corp built connected marketplace modules for onboarding, brand sourcing, creator submissions, protected media sales, wallet records, moderation, and admin operations.
Six connected build areas
The build combined onboarding, content sourcing, media sales, community engagement, wallet records, and back-office controls into one managed UGC marketplace.
Six Core Features Built Into Audience Pool
Audience Pool includes the core marketplace features needed to onboard users, manage brand requests, protect media, record payments, support discovery, and control operations.
Sign-up and Role Setup
Users can join by phone, email, or social login, verify accounts, manage profiles, and add bank and currency details.
Campaigns and Tenders
Brands can publish campaigns and briefs with budgets, dates, media formats, bid flow, usage rights, and revisions.
Protected Media Sales
Images and videos stay watermarked until purchase, while full-quality downloads are recorded for rights visibility.
Wallet and Payout Records
Wallets record deposits, purchases, creator earnings, fees, tender payments, withdrawals, and transaction history.
Social and Discovery Layer
Posts, follows, likes, comments, saves, hashtags, search, featured content, chat, reports, and notifications support engagement.
Admin Back Office
Admins manage users, brands, campaigns, tenders, finance records, withdrawals, fee settings, moderation, subscriptions, languages, and analytics.
Technical Architecture Behind the Audience Pool Marketplace
The platform combines React interfaces, Node.js APIs, PostgreSQL records, protected Amazon S3 media, Stripe payments, and secure role-based authentication.
Frontend Applications
Delivers responsive creator, brand, and administrator interfaces with role-specific screens and multilingual support.
Backend and APIs
Runs campaign, tender, submission, review, purchase, wallet, moderation, notification, and administration workflows.
Database and Records
Stores user accounts, briefs, submissions, approvals, purchases, wallet entries, payout requests, and administrative history.
Media Storage and Protection
Stores original assets separately, generates protected previews, and provides controlled access to purchased full-quality media.
Payments and Creator Payouts
Processes brand payments, records creator earnings and platform fees, and tracks withdrawal and payout activity.
Authentication and Access
Protects creator, brand, and administrator accounts through secure sessions, account verification, and permission-based access.
Business Value Delivered by Audience Pool
Audience Pool gives brands, creators, and platform teams a clearer way to source UGC, protect media access, record money movement, and manage marketplace trust through one connected system.
Reliable UGC Sourcing
Brands can replace scattered creator outreach with structured campaigns, tenders, reviews, approvals, and protected media purchases.
- Clear briefs, budgets, formats, and timelines
- Connected review, revision, and approval flow
- Recorded access to purchased original media
Safer Earning Path
Creators get one place to find paid opportunities, submit work, sell approved media, track wallet activity, and request payouts.
- Campaign, tender, and media-sale opportunities
- Protected previews before brand purchase
- Visible earnings and withdrawal status records
Controlled Marketplace Oversight
Platform teams can manage accounts, finance activity, withdrawal reviews, reports, moderation, fees, promotions, and analytics from one back office.
- Transaction and withdrawal-review visibility
- Content reporting and moderation controls
- Administrative control over fees and settings
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