KG Electronic Marketplace Integration Suite

SDLC Corp built a custom Node.js middleware suite for KG Electronic, connecting Neto with 20+ online marketplaces across Australia and New Zealand. The suite automates product listings, stock updates, order imports, tracking updates, and marketplace-specific sync rules through one controlled integration layer.

  • 20+ marketplaces connected through one middleware layer.
  • Automated sync for products, stock, orders, and tracking.
  • Node.js architecture built for scalable marketplace operations.
KG Electronic marketplace integration suite connecting Neto ERP with multiple online marketplaces Neto ERP Sync Layer
Retail Ecommerce industry
AU + NZ Marketplace region
Neto Central ERP source
Express Backend middleware
Project Overview

Neto as the Marketplace Operations Hub

Custom Neto marketplace integration built with Node.js middleware to automate product, stock, order, and tracking sync across multiple ecommerce channels.

Neto marketplace integration hub connecting KG Electronic with multiple ecommerce sales channels
Product Sync Neto to marketplace
Stock Sync Scheduled stock updates
Order Import Marketplace to Neto
Tracking Update Neto to marketplace

A custom integration layer between Neto and marketplace APIs

The solution is a collection of Node.js and Express middleware applications. Each connector sits between Neto and marketplaces such as Catch, Bunnings, Carsales, Woolworths, eBay, Kogan, TheMarket, and MyDeal.

  • Neto stays central for catalogue, stock, orders, and dispatch information.
  • Node.js middleware handles API communication, data transformation, and scheduled jobs.
  • MongoDB sync history stores offers, orders, snapshots, and duplicate-prevention data.
  • Automated workflows reduce manual listing, stock updating, order importing, and tracking work.
Core idea: Neto acts as the operational master system while the middleware distributes synchronized data across KG Electronic’s marketplace ecosystem.
The Challenge

Neto Marketplace Integration Challenges for Multichannel Ecommerce

Selling across 20+ marketplaces created daily operational pressure, with repeated listing, stock, order, tracking, and pricing tasks becoming slow, error-prone, and hard to control at catalogue scale.

Manual product listings

Thousands of SKUs had to be formatted for different marketplace category, image, variant, title, and description requirements.

Stock mismatch risk

Inventory changes needed to move from Neto to every active marketplace quickly enough to reduce overselling risk.

Repetitive order entry

Marketplace orders needed to be imported into Neto for fulfilment instead of being copied manually from separate seller portals.

Tracking update delays

After dispatch, tracking numbers and carrier details had to be returned to the correct marketplace order.

Marketplace pricing rules

Different marketplaces required different offer, discount, quantity, and margin rules before products could be published.

Sync error visibility

Failures needed to be visible through stored logs, transaction records, and email alerts instead of being discovered late.

The Solution

Neto marketplace integration powered by custom middleware

SDLC Corp developed a Node.js integration layer that connects Neto ERP with external marketplace APIs, helping KG Electronic automate multichannel ecommerce operations from one central system.

Build a Similar Marketplace Integration

A dedicated connector layer for marketplace operations

The solution replaces disconnected manual portal work with reusable middleware connectors. Each connector is built for a specific marketplace while following a consistent development pattern for data handling, API communication, scheduling, and error tracking.

  • API-ready Node.js services Express applications manage marketplace requests, responses, authentication, and custom business rules.
  • Automated sync scheduling Recurring jobs keep catalogue, inventory, order, and fulfilment updates moving without manual intervention.
  • Reliable transaction storage MongoDB keeps references, snapshots, offer records, and order history available for tracking and duplicate prevention.
  • Operational alerting Logs and email notifications make failed updates easier to identify, review, and resolve.
Neto ERP Central source for catalogue, inventory, sales orders, and dispatch records.
Custom Middleware
Processing Layer Data mapping, pricing logic, API calls, schedules, and sync validation.
Marketplace APIs
Sales Channels Catch, Bunnings, Carsales, Woolworths, eBay, Kogan, TheMarket, MyDeal, and more.
Catalogue Feed
Inventory Update
Sales Order
Dispatch Status
Core Workflow

Automated marketplace sync workflow

The middleware connects Neto with marketplace APIs through four focused sync flows: product listing, inventory update, order import, and tracking update.

Automate Your Marketplace Workflow
Neto ERP Master system for product, stock, order, and dispatch data.
Node.js Middleware Handles scheduling, mapping, validation, and API communication.
Marketplace APIs Connected channels receive updates and return order data.
01

Product Sync

Neto Marketplace

Product data is prepared for each marketplace format and published through API connections.

Catalogue listing updates
02

Stock Sync

Neto Marketplace

Scheduled jobs push accurate inventory and offer updates to active marketplace channels.

Inventory and pricing updates
03

Order Import

Marketplace Neto

Marketplace orders are imported into Neto with transaction checks to prevent duplicates.

Sales order creation
04

Tracking Update

Neto Marketplace

Dispatch details are matched with marketplace records and sent back after fulfilment.

Carrier and tracking sync
Technology Stack

Tech stack used for Neto marketplace integration automation

The integration suite was built with Node.js middleware, MongoDB storage, scheduled jobs, API communication tools, and marketplace connectors that keep Neto aligned with ecommerce sales channels.

Runtime
Node.js logo Node.js Express logo Express JavaScript logo JavaScript
Express middleware apps manage API routes, marketplace requests, and connector-specific business rules.
Data & Jobs
MongoDB logo MongoDB Mongoose logo Mongoose ODM JS node-schedule
Stores offers, orders, products, sync history, snapshots, and scheduled job references.
API & Alerts
Axios logo Axios NM Nodemailer CSV CSV / JSON snapshots
Handles REST or GraphQL API calls, file snapshots, operational logs, and email failure alerts.
Marketplace Connectors
N Neto API eBay logo eBay · Catch · Bunnings KG Kogan · MyDeal · Woolworths
Supports major ecommerce channels, including TheMarket NZ, Carsales, Catch, Bunnings, Kogan, MyDeal, Woolworths, and eBay.
Reviews & Ratings

Trusted by clients on Clutch, GoodFirms, and TechReviewer

Client feedback across ecommerce integration, custom platform development, and automation projects reflects SDLC Corp’s delivery experience and engineering reliability.

Read reviews on Clutch
Marketplace Coverage

Neto marketplace integration for multiple ecommerce sales channels

Each marketplace connector uses the same Neto-to-marketplace workflow for product sync, stock updates, order imports, and tracking updates, while adapting to each channel’s API structure, listing rules, order format, and fulfilment requirements.

Neto Node.js marketplace integration hub connected with Catch Bunnings Carsales Woolworths eBay Kogan TheMarket and MyDeal Neto middleware connected with marketplace APIs
Catch Marketplace channel
Bunnings Marketplace channel
Carsales Marketplace channel
Woolworths Marketplace channel
eBay Marketplace channel
Kogan Marketplace channel
TheMarket Marketplace channel
MyDeal Marketplace channel
Business Value + Results

A scalable integration foundation for multichannel ecommerce

The final solution gave KG Electronic a middleware-driven integration layer for marketplace operations. Neto remains the source of truth while Node.js applications automate the movement of product, stock, order, and tracking data.

The suite helps KG Electronic manage marketplace growth without relying on separate manual workflows for every channel. It keeps product and fulfilment data moving through a repeatable integration pattern while still allowing marketplace-specific rules where required.

  • Product data can be prepared and sent through structured marketplace sync flows.
  • Marketplace orders can be imported into Neto with duplicate checks.
  • Tracking numbers can be returned to marketplace channels after dispatch.
  • New marketplace connectors can follow the same reusable middleware pattern.

Reduced manual work

Product updates, order imports, stock changes, and tracking updates can move through scheduled workflows instead of repeated manual tasks.

Lower overselling risk

Stock updates are pushed from Neto to marketplace channels on schedule, helping reduce inventory mismatch across active listings.

Centralised order flow

Marketplace orders are imported into Neto so fulfilment teams can process orders from one main operational system.

Cleaner fulfilment loop

Tracking details can be returned to the marketplace after dispatch, keeping customer-facing delivery updates aligned.

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