Mercy For Animals: Multi-Region WordPress Website Development
Connecting regional content, campaign publishing and supporter journeys through a shared WordPress foundation.
SDLC Corp’s work for Mercy For Animals covers regional pages for the US, Latin America, Brazil, India, Malaysia and its global website. The agreed scope includes WordPress blocks, responsive templates and support for content migration.
The project brings together public information, advocacy content, impact reporting and giving pathways while accommodating differences between regional websites.
Project overview
Mercy For Animals’ websites connect visitors with its work, campaigns, organizational information and opportunities to participate or give.
The engagement addresses these journeys within a WordPress multisite environment. Regional pages share recurring content patterns while retaining differences in information architecture, campaigns and supporter options.
SDLC Corp’s work combines regional pages and reusable components with migration support alongside the client’s development team.
The challenge: regional flexibility within a consistent website structure
A multi-region nonprofit website serves several audiences. Visitors may want to understand the organization’s work, explore a campaign, review its impact, participate in advocacy or find a suitable way to give.
Regional teams also need different pages and content priorities. The US website, for example, includes specific giving pathways and state fundraising information that are not identical to requirements elsewhere.
The project scope balances these regional differences with shared publishing components. It connects page structure, editorial templates and responsive presentation across the network.
Building on an existing WordPress foundation
The technical approach uses WordPress multisite, the Gutenberg editor and a block-theme structure. Custom components are supported by Advanced Custom Fields Pro.
The website already had a library of blocks. SDLC Corp’s role includes adding and refining the components needed for the agreed pages.
The custom software development work covers reusable components and the needs of individual pages.
Organizing regional information
The planned regional pages bring together information about the organization, its programs, leadership, values and public reports.
These pages provide context for the organization’s campaigns and supporter journeys. Visitors can move from understanding the issue to exploring the work, reviewing impact or choosing how to participate.
The agreed page lists vary by region. Migration planning also considers existing content beyond those lists.
Reusable campaign and editorial templates
Campaign publishing involves recurring formats with different content needs.
The scope includes templates for pledges, investigations, advocacy and petitions, alongside blog and press content. Reusable components provide a common foundation for these formats while allowing their content to vary.
The website work also accounts for regional sections covering the organization’s approach, initiatives and activities.
Connecting visitors with action pathways
The regional page requirements include ways for visitors to lend their voice, join the movement and explore plant-based choices.
These action pages connect public information with participation opportunities. Their structure needs to make the purpose of each action clear and provide an understandable next step.
The engagement brings these pathways into the broader regional website experience, alongside campaigns, organizational information and impact content.
Supporting different ways to give
The US scope includes monthly giving, workplace giving, donor-advised funds, legacy giving and Compassion Collective content.
Donation-modal implementation is also included, connecting website presentation with existing giving forms and services.
Donation modals connect visitors to existing giving services. Available giving options vary by region.
Migrating content with shared responsibilities
Existing content and blogs form an important part of the migration scope.
Some pages are intended to move without being rebuilt using the new blocks. Others require technical adjustments to work with the updated templates or WordPress environment.
SDLC Corp and the client’s development team share migration responsibilities, with each team handling its agreed part of the work.
Migration planning also accounts for pages that cannot move directly and require an appropriate redirect destination.
Updating blog and press templates
The scope includes migrating existing blogs to the new blog template across regions, with technical adjustments where required.
Blog and press templates support ongoing editorial publishing. They connect recurring content formats with the wider regional website structure and provide a foundation for future updates.
The global page requirements also include reuse of selected regional blog, press and contact content.
Responsive layouts across devices
Responsive implementation covers the specified pages, including mobile viewports.
The project uses design references for different screen sizes, addressing how content, navigation, campaign components and giving pathways adapt across desktop, tablet and mobile.
The objective is a coherent presentation across devices while retaining the information and actions required by each page.
Forms and connected services
The technical approach includes embedded forms for specified regional websites and Contact Form 7 in particular cases.
The software integration work connects existing forms and services with the regional pages.
Existing job listings remain part of the website environment.
Regional policy and disclosure pages
The page scope includes privacy information and regional commitment pages. US requirements also include state fundraising disclosures.
These pages provide designated locations for information supplied or approved by the organization.
SDLC Corp’s role covers page implementation and presentation; the organization reviews and approves the legal content.
Development and release workflow
The development approach includes local environments, staging review, version control and GitHub Actions.
Feature branches and pull requests support changes to the website components, with review and testing before release.
Review and testing are part of the planned release process for regional pages, components and migration changes.
Technical foundation
The project builds on the client’s existing infrastructure and website components.
Project scope at a glance
The agreed work includes:
- Regional page implementation
- Development and fixes for custom WordPress blocks
- Campaign and editorial templates
- Responsive page layouts
- Donation-modal presentation
- Regional form connections
- Blog and content-migration support
- Compatibility adjustments
- Redirect requirements for content that cannot migrate directly
- Regional privacy, commitment and fundraising-information pages
A shared foundation for regional publishing
The Mercy For Animals engagement connects regional content needs with a reusable WordPress publishing approach.
Its scope spans the visitor journey: understanding the organization, exploring its work, reviewing impact, participating in campaigns and accessing giving options.
The project combines component development, regional page implementation and migration support within an established multisite environment.
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